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1	A content analysis of Calvin Klein jean advertisements in relationship to consumers' purchase intentions through a qualitative and quantitative approach Bock, Shana. January 2003 (has links) Thesis (M.S.)--West Virginia University, 2003. / Title from document title page. Document formatted into pages; contains v, 37 p. Includes abstract. Includes bibliographical references (p. 32-33).
2	The 'Perfect' Body : A Study of the Body in Today's Consumer Society Katzwinkel, Natascha January 2014 (has links) This thesis explores the ways in which the body is positioned within consumer society. The development of body ideals in Western societies is examined in order to point out consumers’ occupation with appearances and their bodies as signifiers of success. The three case studies (A&F, Calvin Klein Underwear and fitness magazines) will enable a close analysis of contemporary society and its engagement with the body. I argue that today the body acts as a signifier for people’s narcissistic obsession with the surface, and that the body itself has come to exhibit characteristics of a commodity in consumer society. body perfect fitness culture commodity consumption slimness postmodernism A&F Calvin Klein fitness magazine