This study is primarily concerned with organisational communication in a large Canberra Licensed Club. Through a case study approach, it explores how effectively the Canberra Southern Cross Club communicates with its staff and its membership within the framework of its own unique culture. At the same time the Club is exposed to social, economic and technological changes which all have an impact on the Club's culture. Using historical research and interview and survey data, the author shows how the Club's unique sense of place and definition has set it apart from other Licensed Clubs in the significant emphasis it places on community assistance and involvement, and the strong commitment to female and family membership. The nature of the organisational culture is such that the staff have responded to the needs of the Club culture in attaining high performance standards. The membership is the highest of any Licensed Club in Canberra. Members interviewed in the study expressed a sense of belonging to the Southern Cross Club, so important in an environment where there is evidence of break down of social cohesiveness at the local community level. This is due to the social interaction of the Club's social and sports groups which act as informal communications networks for the Club members. The Club has also developed the characteristic of remaining close to the members in learning what they want and of catering to them with the result that it has enjoyed productivity, profitability and stability over a long period of time. The culture of the Club has been influenced by various changes, particularly since the late 1970s. Flow-on benefits have occurred for members in the way the Club has managed these changes which has resulted in the adoption of a more commercial and innovative approach. This has enabled the Southern Cross Club to keep pace with other large Licensed Clubs in the industry. However, it has not compromised the Club's attitude towards the family and the dignity of the individual. Its strong commitment to providing opportunities for social interaction is a facet of club life not always appreciated by the wider community.