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11	The effect of the internet on Cathay Pacific's future operations / Ko, Fu-wah. January 1997 (has links) Thesis (M.B.A.)--University of Hong Kong, 1997. / Includes bibliographical references.
12	Measuring the effectiveness of an office move to Guangzhou / Kwok, Ip-wai, Vincent. January 1997 (has links) Thesis (M.B.A.)--University of Hong Kong, 1997. / Includes bibliographical references.
13	Impacts of technologies on job and job holders : a case study on Cathay Pacific Airways / Yuen, Kai-tong, Woody. January 1997 (has links) Thesis (M.B.A.)--University of Hong Kong, 1997. / Includes bibliographical references.
14	Service value as a source of competitive advantage : exploring its application in the airline industry / Ng, Ka-wai, Ophelia. January 1995 (has links) Thesis (M.B.A.)--University of Hong Kong, 1995. / Includes bibliographical references.
15	Crews facilities complex for Cathay Pacific Airways at Chek Lap Kok Airport Leung, Pik-ying, Blanche. January 1995 (has links) Thesis (M.Arch.)--University of Hong Kong, 1995. / Includes special study report entitled : Movement analysis with respect to site circulation & interior circulation. Includes bibliographical references. Also available in print.
16	Changes in Cathay Pacific Airways : facing the challenge of the 21st century / Chan, Ka-kan, Erico. January 1999 (has links) Thesis (M.A.)--University of Hong Kong, 1999. / Includes bibliographical references (leaves 78-81).
17	Changes in Cathay Pacific Airways facing the challenge of the 21st century / Chan, Ka-kan, Erico. January 1999 (has links) Thesis (M.A.)--University of Hong Kong, 1999. / Includes bibliographical references (leaves 78-81). Also available in print.
18	Relationship marketing: a study of an application to the airline industry. January 1996 (has links) by Melwani Cheng Ngar Man Angela, Tang Wai Shan. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1996. / Includes bibliographical references (leaves 106-113). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / ACKNOWLEDGEMENT --- p.vi / Chapter CHAPTER I --- INTRODUCTION --- p.1 / Background --- p.1 / Method --- p.2 / Chapter CHAPTER II --- LITERATURE REVIEW --- p.4 / The Emergence of Relationship Marketing --- p.4 / Definition of Relationship Marketing --- p.5 / Segmentation --- p.9 / Niche Marketing --- p.9 / Database Marketing --- p.11 / Frequency Marketing --- p.13 / Acceleration of the Evolution of Relationship Marketing --- p.14 / New behaviour: the challenges to brands --- p.16 / New media: the challenge to advertising --- p.18 / New technology: the challenge to distribution --- p.21 / Relationship Marketing in Industrial and Service Marketing --- p.23 / Relationship marketing in industrial markets --- p.24 / Relationship marketing in the service industry --- p.25 / Relationship Marketing in the Consumer Goods/Retailing Industry --- p.28 / Relationship Marketing vs Traditional Marketing (4 Ps) --- p.31 / Benefits of Relationship Marketing --- p.40 / Implementation of Relationship Marketing --- p.42 / Database --- p.52 / Loyalty Marketing Programmes --- p.52 / Relationship marketing involves everyone in the company --- p.61 / Dissolution of a Relationship --- p.62 / A Truly Caring Relationship --- p.67 / Chapter CHAPTER III --- RELATIONSHIP MARKETING IN THE AIRLINE INDUSTRY --- p.71 / Cathay Pacific Airways --- p.73 / Customer Loyalty --- p.74 / Dissolution of relationship --- p.79 / Evaluation and Recommendation --- p.81 / Evaluation of the Current Loyalty Marketing Programmes --- p.81 / Success Criteria --- p.82 / Evaluation of Relationship Marketing Efforts --- p.84 / Chapter CHAPTER IV --- CONCLUSION --- p.96 / APPENDICES --- p.98 / BIBLIOGRAPHY --- p.106 / REFERENCE --- p.108 Cathay Pacific Airways. Airlines--Marketing Airlines--China--Hong Kong--Marketing Customer relations Consumer satisfaction Customer services
19	Strategic use of collective memory in advertising : the case of Cathay Pacific Airways' 60th anniversary ads Yuen, Wai Yee 01 January 2010 (has links) No description available. Advertising Branding (Marketing) Cathay Pacific Airways Collective memory Marketing Psychological aspects
20	Employee satisfaction : a service productivity and service quality issue : the case of airline cabin crew / Lim, Choi-ling. January 1996 (has links) Thesis (M.B.A.)--University of Hong Kong, 1996. / Includes bibliographical references (leaf 99-100).

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