NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"cause cuteness"" "subject:"cause acutely""

1

To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing

Vanhamme, J., Lindgreen, A., Reast, Jon, Popering, N. January 2011 (has links)
No
REF 2014
Cause acuteness
Cause-related marketing
Cause scope
Cause type
Consumer preferences
Corporate image
Corporate social responsibility
Experiment

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