published_or_final_version / abstract / toc / Social Sciences / Master / Master of Philosophy

published_or_final_version / Social Sciences / Master / Master of Philosophy

by Hui Ching-Han, Kuok Li-Wen. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 112-114). / Questionnaire also in Chinese. / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.iii / LIST OF TABLES AND FIGURES --- p.viii / ACKNOWLEDGEMENTS --- p.ix / Chapter CHAPTER I --- PROJECT INTRODUCTION --- p.1 / Objective --- p.3 / Scope of Study --- p.3 / Methodology --- p.4 / Primary Data Gathering --- p.4 / Secondary Data Gathering --- p.5 / Data Presentation and Analysis --- p.5 / Limitations --- p.6 / Chapter CHAPTER II --- COMPANY BACKGROUND --- p.8 / Mother Company - HK-listed TCL International Holdings Ltd --- p.8 / Maker and Designer of Consumer Electronic Products --- p.8 / Foreign Ownership --- p.8 / China State-Owned Background --- p.9 / Brand Value --- p.10 / Expanding its Overseas Footprint --- p.10 / Source of Income by Market and Product --- p.11 / Performance --- p.11 / Corporate Strategies --- p.13 / Corporate Goal --- p.13 / Business Portfolio --- p.14 / Strategic Partnerships --- p.14 / Nam Tai Electronics --- p.14 / Ericsson --- p.15 / TTPCom --- p.15 / TCL Mobile Communication Co. Ltd --- p.16 / History and Background --- p.16 / Ownership --- p.16 / Sales Performance --- p.17 / Strong Management Team --- p.18 / Scale --- p.19 / Mission --- p.19 / Corporate Culture --- p.19 / Strategy --- p.20 / Mobile Communication Business Plans --- p.22 / Overseas Market Development - HK Market the First Testing Ground --- p.22 / TCL Mobile Information International Company Limited - HK office --- p.23 / Chapter CHAPTER III --- CHINA MOBILE PHONE MARKET --- p.24 / General Market Situation - Supply Side --- p.24 / Number One World Manufacturing Base --- p.24 / Dominant Standard --- p.24 / Revenue and Future Size --- p.25 / General Market Situation - Demand Side --- p.25 / China Consumer Characteristics --- p.26 / Five Faces - Market Segmentation --- p.26 / Location Difference --- p.27 / Most Preferred Brands --- p.27 / Myth of Advertisement --- p.27 / TCL Mobile Phone in China --- p.28 / Largest Mobile Phone Marker in China --- p.28 / Top Five Brands in China --- p.28 / Lucrative Mobile Phone Market - Earnings Driver --- p.29 / Major Foreign Competitors --- p.29 / Major China Competitors --- p.30 / Price War With Profit Margin Unaffected --- p.30 / 4Ps of TCL Mobile Phones --- p.30 / Chapter CHAPTER IV --- HONG KONG MOBILE PHONE MARKET --- p.33 / HK Telecommunication Market - Highlighting Mobile Phone Sub-Sector --- p.33 / Potential Regional Mobile Hub --- p.33 / Highest Telephone Density and Penetration Rate in Asia --- p.34 / Pioneer in Adopting New Technologies and Services --- p.36 / Replacement Mobile Phone Market --- p.37 / Large Business Receipts from Mobile Phone Telecommunication Sub-sector --- p.37 / Network Services Providers --- p.37 / Famous Mobile Phone Brands Dominate Market --- p.38 / Mobile Phone Business Receipts --- p.38 / Characteristics of Hong Kong Consumers --- p.39 / 4Ps of generic brands in Hong Kong market --- p.39 / Recent Developments --- p.41 / Current TCL 4Ps in HK --- p.42 / Price - Medium Pricing --- p.42 / Product - Limited Product Mix with Generic Features --- p.42 / Place - Weak distribution in network service providers --- p.45 / Promotion - No sustainable advertisement after launch --- p.46 / Differences between Hong Kong and the China Market --- p.47 / Chapter CHAPTER V --- SURVEY --- p.49 / Timeline of Survey --- p.49 / Target Market --- p.49 / Methodology --- p.50 / Focus Group --- p.50 / Pilot Test --- p.50 / Quota Sampling --- p.50 / Structure of Questionnaire --- p.51 / Showing Dummy Product --- p.52 / Survey Results Compatible --- p.52 / Highlights and Implications of Survey Results --- p.53 / Part I: HK Mobile Phone Market ´ؤ Usage and Preference --- p.53 / Suggestions in Cracking HK Market by 4Ps Analysis --- p.56 / Part II: Highlights and Implications of the TCL Related Data (4Ps) --- p.57 / Chapter CHAPTER VI --- DATA ANALYSIS --- p.60 / Sample Size --- p.60 / Analysis of the Results of Survey --- p.60 / Demographics --- p.60 / Part I: Mobile Phone Usage and Preference --- p.61 / Current Brand --- p.61 / Frequency of Changing Mobile Phones --- p.62 / Reasons for Replacing Mobile Phone --- p.66 / Mobile Phone Selection Criteria --- p.66 / Preferred Place to Purchase Mobile Phone --- p.72 / Part II: TCL Mobile Phone --- p.75 / General Idea of TCL --- p.75 / Product --- p.75 / Price --- p.81 / Place --- p.82 / Promotion --- p.83 / Confidence in TCL Mobile Phone --- p.85 / Chapter CHAPTER VII --- CONCLUSIONS --- p.88 / The Fate of TCL in the Hong Kong Market --- p.88 / Chapter CHAPTER VIII --- RECOMMENDATIONS --- p.90 / Target Market --- p.90 / Need Market Research --- p.90 / Broaden Target Market --- p.90 / Brand Image --- p.91 / Price --- p.92 / Product --- p.92 / Place --- p.94 / Promotion --- p.94 / APPENDIX 1 Terms (in alphabetical order) --- p.96 / APPENDIX 2 Development Milestones of TCL Mobile Communication --- p.100 / APPENDIX 3 Milestones of Telecommunications (Mobile Phone sub-sector) in Hong Kong..… --- p.102 / APPENDIX 4 (SURVEY: ENGLISH VERSION) --- p.106 / APPENDIX 5 (SURVEY: CHINESE VERSION) --- p.109 / BIBLIOGRAPHY --- p.112 / Periodicals --- p.112 / Interview --- p.114

Hoi Pui-shan. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2003. / Includes bibliographical references (leaves 129-139). / Abstracts in English and Chinese. / Abstract --- p.i / 摘要 --- p.ii / Acknowledgement --- p.iii / Chapter CHAPTER 1 --- Introduction --- p.1-8 / Chapter 1.1 --- The Technological Significance of Mobile Telephone: The Ambiguity of Mobile Technology --- p.2-3 / Chapter 1.2 --- The Empirical Significance of Mobile Telephone: Adolescents' Actual Process of Mobile Telephone Use --- p.3- 4 / Chapter 1.3 --- The Social Significance of Mobile Telephone: The Importance of the Context of Mobile Telephone Use --- p.4- 6 / Chapter 1.4 --- "The Theoretical Significance of Mobile Telephone: The Interplay of Technology, Structure and Agency" --- p.6- 7 / Chapter 1.5 --- Overview of the Thesis --- p.7- 8 / Chapter CHAPTER 2 --- Literature Review --- p.9- 30 / Chapter 2.1 --- Research on Mobile Telephone: An Overview --- p.10- 12 / Chapter 2.2 --- Technological and Social Changes: Technological Determinism --- p.12- 17 / Chapter 2.3 --- Contextualize the Use of Technology: Structure and Context --- p.17- 24 / Chapter 2.3.1 --- Family as an Important Context of the Use of Technology --- p.18- 22 / Chapter 2.3.2 --- The Changing Social Context in Hong Kong: Socio-demographic Changes and Family Life --- p.22- 24 / Chapter 2.4 --- Individuals' Voluntaristic Nature: Users' Agency --- p.24- 28 / Chapter 2.5 --- Concluding Remarks --- p.28- 30 / Chapter CHAPTER 3 --- Conceptual Framework --- p.31- 40 / Chapter 3.1 --- "Re-approach the Study of Mobile Technology, the Context of Use, and Adolescents' Agency" --- p.31- 34 / Chapter 3.2 --- Domestication --- p.34- 38 / Chapter 3.2.1 --- Process of Domestication --- p.35- 37 / Chapter 3.2.2 --- Domestication as an Interactive Process --- p.37- 38 / Chapter 3.3 --- The Research Questions --- p.38- 40 / Chapter CHAPTER 4 --- Methodology --- p.41- 48 / Chapter 4.1 --- The Research --- p.42- 46 / Chapter 4.1.1 --- Research Design --- p.42- 43 / Chapter 4.1.1a --- The Research Design and the Issue of Reliability and Validity in Qualitative Research --- p.42- 43 / Chapter 4.1.2 --- Data Sources --- p.43- 45 / Chapter 4.1.2a --- Group Interviews --- p.43- 44 / Chapter 4.1.2b --- Individual Interviews --- p.44 / Chapter 4.1.2c --- Observing The Focus Group Respondents --- p.44- 45 / Chapter 4.1.3 --- Subject Selection --- p.45-46 / Chapter 4.2 --- Interview Core Questions --- p.46- 47 / Chapter 4.3 --- Method of Data Analysis --- p.47- 48 / Chapter CHAPTER 5 --- Purchasing Mobile Telephone: Negotiating the Meaning of Mobile Technology --- p.49- 66 / Chapter 5.1 --- Purchasing Pattern --- p.49- 54 / Chapter 5.1.1 --- Parents Initiate the Purchase --- p.50- 52 / Chapter 5.1.2 --- Adolescents Initiate the Purchase --- p.52- 54 / Chapter 5.2 --- Establish Rules that Govern Mobile Telephone Usage in the Purchasing Stage: Parents' Perception of Mobile Telephone --- p.54- 58 / Chapter 5.2.1 --- Control the Amount of Use: Excessive Use of Mobile Telephone --- p.55- 57 / Chapter 5.2.2 --- Control of Situation of Use: Using Mobile Telephone at Home is Banned --- p.57- 58 / Chapter 5.2.3 --- Control of Content: Legitimate Use --- p.58 / Chapter 5.3 --- Adolescents' Perception of Mobile Telephone --- p.59-64 / Chapter 5.3.1 --- Instrumental Use: Coordination of Social Activities --- p.61-62 / Chapter 5.3.2 --- Expressive Use: Being Connected --- p.62-64 / Chapter 5.4 --- Different Perception of Mobile Telephone Between Adolescents and Parents --- p.64-66 / Chapter CHAPTER 6 --- Negotiating Boundary and Autonomy: Mobile Telephone and Family Life --- p.67- 87 / Chapter 6.1 --- Reporting --- p.68- 79 / Chapter 6.1.1 --- Parents' Perception of Reporting --- p.68- 71 / Chapter 6.1.1a --- Reporting as Information Collection --- p.68- 69 / Chapter 6.1.1b --- Reporting as Adolescents' Responsibility --- p.69- 71 / Chapter 6.1.2 --- Adolescents' Perception of Reporting --- p.71- 76 / Chapter 6.1.2a --- Reporting as a Strategy to Negotiate Autonomy --- p.74- 76 / Chapter 6.1.3 --- Reporting as a Complex of Care and Control --- p.76- 79 / Chapter 6.1.3a --- Rethinking the Meaning of Control --- p.78- 79 / Chapter 6.2 --- Mobile Telephone and Boundary Control --- p.80- 84 / Chapter 6.2.1 --- Control of Information Input and Output --- p.80- 81 / Chapter 6.2.2 --- Reserve the Contents of Mobile Telephone Conversations --- p.81- 84 / Chapter 6.3 --- Concluding Remarks --- p.85- 87 / Chapter CHAPTER 7 --- Mobile Telephone and Peer Culture: Mobile Telephone and Construction of Identity --- p.88- 98 / Chapter 7.1 --- Mobile Telephone as a Shared Object: The Culture of Sharing --- p.89- 91 / Chapter 7.1.1 --- Sharing the Handset --- p.89 / Chapter 7.1.2 --- Game Playing as a Collective Experience --- p.89- 90 / Chapter 7.1.3 --- Share the Handset with Non-owners --- p.90 / Chapter 7.1.4 --- Share the Handset with Peer Group Members --- p.91 / Chapter 7.2 --- Using Mobile Telephone at School as a Part of Adolescents' Mobile Telephone Culture --- p.92- 93 / Chapter 7.3 --- Mobile Telephone Use and Friendship Network --- p.93- 95 / Chapter 7.3.1 --- Exchange Mobile Telephone Number: Extension of Friendship Network --- p.93 / Chapter 7.3.2 --- Maintenance of Peer Group Relationships --- p.93- 94 / Chapter 7.3.3 --- Sharing Emotions --- p.94- 95 / Chapter 7.3.4 --- A Sense of Sameness: Using the Same Network Services --- p.95 / Chapter 7.4 --- Display of Mobile Telephone Among Peer Social Network --- p.95- 97 / Chapter 7.5 --- Concluding Remarks --- p.97- 98 / Chapter CHAPTER 8 --- Conclusion --- p.99- 111 / Chapter 8.1 --- Summary of Findings --- p.100- 103 / Chapter 8.1.1 --- Adolescents as a Heterogeneous Group of Mobile Telephone Users --- p.100- 101 / Chapter 8.1.2 --- The Meaning of Control --- p.101- 102 / Chapter 8.1.3 --- Adolescents' Identity Construction --- p.102- 103 / Chapter 8.2 --- "Rethinking the Relations between Mobile Technology, Individual Agency, and the Context of Use" --- p.103- 107 / Chapter 8.2.1 --- Evaluation of the Concept of Domestication --- p.107- 108 / Chapter 8.3 --- Evaluation of Methodology --- p.108- 109 / Chapter 8.4 --- Suggestions for Further Research --- p.109- 111 / Appendices --- p.112- 128 / Bibliography --- p.129- 138