This research examines the relationship between online and offline sales in an omnichannel sales environment centered around the selling of parking spaces. This dissertation consists of a pilot study followed by an expanded study. The studies delved into the effects of e-commerce additions upon traditional brick and mortar revenue channels. The parking industry was selected as the backdrop, given the high degree of current relevant concerns in this space around internet sales-related cannibalization concerns against physical stores, and given the author’s substantial access to relevant research data. Data was collected for an intervention group and a control group from a leading parking management firm with thousands of parking garages located across North America. In the pilot study, and using panel data gathered from the firm, we sought to examine the effects of an online intervention to existing aggregate revenues through the implementation of a new 3rd party e-commerce sales channel (Parkwhiz.com). Under the intervention group, data was collected on 1.7 million revenue transactions over an approximately two-year period, from 2016 through 2018 across 15 parking properties in New York City. The control group consisted of 493,950 revenue transaction entries, also spanning a roughly two-year period from 2016 through 2018, and across 28 different parking properties throughout the City of New York. A fixed-effect model was used for analyzing the data, which came with unforeseen challenges of balance, outlier concerns, and sample size. Ultimately, insignificant results were observed, but these were attributed mainly to difficulties in data structure and sample size (N = 386) of daily revenue observations. Despite those challenges, individual summary statistics showed potential strength in the primary hypothesis, and this motivated further examination. In the expanded study, an adapted approach from the pilot was used to correct for a majority of its shortcomings in the data structure, sample size, balance, and modeling. Further, several moderating components were incorporated to test practice relevant relationships between revenue, the competitive landscape, and online search sessions. Using the same primary hypothesis from the pilot study, the expanded work provided for 15 intervention group properties and 15 control group properties in New York City, with a balanced dataset of 90 days pre-intervention and 90 days post-intervention for each property examined in the year 2018 or 2019. The original hypothesis (H1A) evaluates whether or not an online intervention increases total revenue at a given location. Additional hypotheses (H1B) evaluating whether offline revenue sources are affected by the online intervention, (H2) moderation of revenue by the volume of competition using the same online channel, (H3) moderation of revenue by the volume of parking locations in the marketplace (zip code area) regardless of selling online or offline, and (H4) revenue predicted by the volume of online searches for parking occurring in the marketplace. Sample sizes ranged from N = 3,491 to 5,098 across our various regression models. Our overall H1 outcomes (across four different regression models) showed strong statistical significance with p-values less than 0.001, and moderate R^2 scores between 37%-47% for the online ParkWhiz intervention. Online intervention increases revenue per parking space in the range of $1.171 to $1.196 in the experiment. The results provide support for the proposition that adding an online sales channel to an existing body of physical parking facilities is additive, non-cannibalistic and overall productive for the business. Our H2 and H3 study outcomes were inconclusive, as the moderators were not significant. The tests of the moderating effects in H2 and H3 provided no practical results, other than perhaps anecdotal perception to supplement the other findings. The testing of H4 did show significance in the importance of the assessment of online search demand in a given zip code as an amplifier of the effect of online intervention on parking revenue. Search volume is positively related to a change in the net new revenues. Overall, the analysis generated learnings valuable for future researchers to expand upon through better data gathering, statistical models, and analysis. In totality, the desired contribution of this body of research is to provide today’s brick and mortar business manager with strategic insights into the conditions needed to make healthy e-commerce decisions, based on observable market conditions, in an omnichannel environment that combines online and offline models for maximum aggregate revenue growth. Avoidance or minimization of cannibalization between existing channels and new channels can ensure success. Our work demonstrates several critical aspects of the phenomena of successful online and offline channel cohabitation with practical conclusions for the strategic decision-maker to use in reaching that equilibrium, and leaves a discernible path for future researchers to supplement our efforts with additional moderating variables. Keywords: Omnichannel, cannibalization; externality; brick and mortar; platform; two-sided marketplace; e-commerce; parking; retail; online/offline; distribution; multi-channel; cross-channel; offline-to-online service platform, channel addition, mobile apps. / Business Administration/Strategic Management

Les chenaux sont des structures sédimentaires clefs dans le transport et le dépôt de sédiments depuis les continents jusqu'aux planchers océaniques. Leurs dépôts perméables permettent la circulation et le stockage de fluides. Comme illustré avec les systèmes turbiditiques, le remplissage de ces chenaux est très hétérogène. Son impact sur la connectivité des dépôts perméables est amplifié par les variations d'organisation spatiale des chenaux. Mais du fait de l'aspect lacunaire des données, l'architecture de ces structures souterraines n'est que partiellement connue. Dans ce cas, les simulations stochastiques permettent d'estimer les ressources et les incertitudes associées. De nombreuses méthodes ont été développées pour reproduire ces environnements. Elles soulèvent deux questions capitales : comment analyser et comparer la connectivité de simulations stochastiques ? Comment améliorer la représentation de la connectivité dans les simulations stochastiques de chenaux et réduire les incertitudes ? La première question nous a conduits à développer une méthode pour comparer objectivement des réalisations en se concentrant sur la connectivité. L'approche proposée s'appuie sur les composantes connexes des simulations, sur lesquelles sont calculés plusieurs indicateurs. Une représentation par positionnement multidimensionnel (MDS) facilite la comparaison des réalisations. Les observations faites grâce au MDS sont ensuite validées par une carte de chaleur et les indicateurs. L'application à un cas synthétique de complexes chenaux/levées montre les différences de connectivité entre des méthodes et des valeurs de paramètres différentes. En particulier, certaines méthodes sont loin de reproduire des objets avec une forme de chenaux. La seconde question amène deux principaux problèmes. Premièrement, il apparaît difficile de conditionner des objets très allongés, comme des chenaux, à des données de puits ou dérivées de données sismiques. Nous nous appuyons sur une grammaire formelle, le système de Lindenmayer, pour simuler stochastiquement des objets chenaux conditionnés. Des règles de croissance prédéfinies contrôlent la morphologie du chenal, de rectiligne à sinueuse. Cette morphologie conditionne les données au fur et à mesure de son développement grâce à des contraintes attractives ou répulsives. Ces contraintes assurent le conditionnement tout en préservant au mieux la morphologie. Deuxièmement, l'organisation spatiale des chenaux apparaît peu contrôlable. Nous proposons de traiter ce problème en intégrant les processus qui déterminent l'organisation des chenaux. Un premier chenal est simulé avec un système de Lindenmayer. Puis ce chenal migre à l'aide d'une simulation gaussienne séquentielle ou d'une simulation multipoints. Cette approche reproduit les relations complexes entre des chenaux successifs sans s'appuyer sur des modèles physiques partiellement validés et au paramétrage souvent contraignant. L'application de ces travaux à des cas synthétiques démontre le potentiel de ces approches. Elles ouvrent des perspectives intéressantes pour mieux prendre en compte la connectivité dans les simulations stochastiques de chenaux / Channels are the main sedimentary structures for sediment transportation and deposition from the continents to the ocean floor. The significant permeability of their deposits enables fluid circulation and storage. As illustrated with turbiditic systems, those channel fill is highly heterogeneous. Combined with the spatial organization of the channels, this impacts significantly the connectivity between the permeable deposits. The scarcity of the field data involves an incomplete knowledge of these subsurface reservoir architectures. In such environments, stochastic simulations are used to estimate the resources and give an insight on the associated uncertainties. Several methods have been developed to reproduce these complex environments. They raise two main concerns: how to analyze and compare the connectivity of a set of stochastic simulations? How to improve the representation of the connectivity within stochastic simulations of channels and reduce the uncertainties? The first concern leads to the development of a method to objectively compare realiza-tions in terms of connectivity. The proposed approach relies on the connected compo-nents of the simulations, on which several indicators are computed. A muldimensional scaling (MDS) representation facilitates the realization comparison. The observations on the MDS are then validated by the analysis of the heatmap and the indicators. The appli-cation to a synthetic case study highlights the difference of connectivity between several methods and parameter values to model channel/levee complexes. In particular, some methods are far from representing channel-shaped bodies. Two main issues derive from the second concern. The first issue is the difficulty to simulate a highly elongated object, here a channel, conditioned to well or seismic-derived data. We rely on a formal grammar, the Lindenmayer system, to stochastically simulate conditional channel objects. Predefined growth rules control the channel morphology to simulate straight to sinuous channels. That morphology conditions the data during its development thanks to attractive and repulsive constraints. Such constraints ensure the conditioning while preserving at best the channel morphology. The second issue arises from the limited control on the channel organization. This aspect is addressed by taking into account the evolution processes underlying channel organization. An initial channel is simulated with a Lindenmayer system. Then that channel migrates using sequential Gaussian simulation or multiple-point simulation. This process reproduces the complex relationships between successive channels without relying on partially validated physical models with an often constraining parameterization. The applications of those various works to synthetic cases highlight the potentiality of the approaches. They open up interesting prospects to better take into account the connectivity when stochastically simulating channels

Les prés-salés sont des interfaces complexes entre le milieu continental et maritime d'une grande importance environnementale. En contexte de changement climatique, ces zones vulnérables font maintenant l'objet d'une attention particulière. Cette étude porte sur la mesure et la compréhension de la dynamique des prés-salés soumis à un régime méga-tidal (marnage supérieur à 10 m), à travers l'étude de deux estuaires des côtes du Nord-Ouest de la France : l'estuaire du Couesnon en baie du Mont-Saint-Michel (MSM) et l'estuaire de la Somme. L'originalité de l'approche est de considérer une très large gamme d'échelles temporelles, depuis l'échelle séculaire jusqu'à l'événement de marée. A l'échelle séculaire, la mesure de l'évolution de la surface des prés salés en Baie de Somme, à partir de documents historiques et de photos aériennes, montre une évolution étonnamment similaire à celle de l'estuaire du Couesnon depuis la canalisation de la partie terminale de ces rivières au milieu du XIXème siècle. Après une phase de développement rapide des prés salés, une réduction concomitante des taux de croissance est observée dans les deux estuaires au début du XXème siècle. Nous proposons que l'augmentation du niveau marin à cette période soit responsable de cette réduction de croissance des prés-salés. L'analyse pluriannuelle des surfaces en baie de Somme met en évidence des périodes d'érosion des prés-salés résultant de la migration des chenaux tidaux à la frontière des prés-salés. Une étude sur 3 ans en baie du MSM a permis de caractériser le fonctionnement d'un chenal tidal sinueux en frontière des prés salés, grâce à des mesures topographiques inédites réalisées avec un Lidar terrestre haute résolution, combinées à des mesures hydro-sédimentaires. Des relevés journaliers durant les marées d'équinoxe de Septembre et de Mars ont mis en évidence une relation très non-linéaire entre érosion des berges et hauteur de marée. Cette relation est régie principalement par une forte augmentation des vitesses du courant lors du jusant. L'étude des taux d'accrétion dans la partie interne du méandre tidal a révélé l'importance de la présence de la végétation pionnière. Des lois empiriques de sédimentation et d'érosion en fonction de la hauteur de marée sont proposées. Il est montré que 6 % des marées les plus hautes de l'année sont responsables de 90 % de l'érosion des prés-salés par migration du chenal, alors que la sédimentation est dominée par les marées les plus fréquentes. Ces travaux mettent en évidence le rôle fondamental de la divagation des chenaux en marge des prés salés méga-tidaux. Leur dynamique est contrôlée principalement par les marées les plus importantes, dont la fréquence est régit par des cycles nodaux de 4,4 à 18,6 ans. Les données topographiques et hydro-sédimentaires inédites acquises durant ce travail de thèse fournissent des contraintes fortes pour le développement de modèle d'évolution des prés salés. / Salt marshes are complex interfaces between land and sea of high environmental values. Theses vulnerable landforms are now subjected to particular attention since they are very sensitive to sea level changes and storm events. This study focuses on salt marsh dynamic subjected to a mega-tidal range (higher than 10 m) that received less attention, through the study of two estuaries of the north-western coast of France: The Couesnon estuary in the Bay of Mont -Saint-Michel and the Somme estuary. The originality of this study is to consider a wide range of time scales, from the secular one to tide events. At secular time scale, we measure the evolution of salt marsh surfaces in the Somme bay, from historical documents and aerial photographs. The comparison with the Couesnon estuary reveals a surprisingly similar evolution of salt marsh extension, since the derivation and embankment of their main river in early mid XIXth century. After a period of rapid salt marsh extension, a concomitant reduction of growth rates is observed in both estuaries in the early XXth century. We propose that the increase in sea level rise during this period is responsible for the reduced growth of salt marshes. The pluriannual analysis highlights periods of erosion of salt marshes resulting from the tidal channels migration on salt marsh fringe. However, the pluriannual time scale does not capture the processes governing the dynamics of channel migration. This has motivated a 3 years study of a sinuous tidal channel located on the fringe of the marsh with the aim to understand its dynamics at daily to annual scales. We have acquired 36 high resolution topographic surveys with Terrestrial Laser Scanner. We used daily surveys during spring tides of various High Water Level (HWL) to analyze channel dynamics at tidal event timescales. Daily TLS measurements revealed a non-linear relationship between bank erosion and tidal height. This relationship is related to a sharp increase in flow velocities during the ebb (up to 2.2 m/s) for overmarsh tides. Spatially averaged accretion on the inner bend tends to increase linearly with HWL and is increased by a factor 2 during summer/autumn spring tides at the peak of pioneer vegetation development. We propose empirical laws of sedimentation and erosion depending on the tide height, which model that 6% of the highest tides of the year are responsible for 90 % of salt marsh erosion by channel migration, while sedimentation is dominated by frequent tides. These results highlight the need to incorporate the influence of vegetation on sedimentation rates as well as tidal migration processes in models of salt marsh dynamic in mega-tidal environment. Long term modeling should account for the highest tides of the year, that make tidal channel very sensitive to the nodal cycle (18.6 years) which controls the occurrence of the highest tides in mega-tidal environment.