Thesis (Ph. D.)--Catholic University of America, 1932. / At head of title: The Catholic University of America. "Biographical items." Bibliography: p. 157-163.

Thesis (Ph. D.)--University of Chicago, 1930. / "Private edition, distributed by the University of Chicago Libraries, Chicago, Illinois." "Reprinted from Social service monographs, no. 16, 1931."

Thesis (M.P.A.)--University of Alabama at Birmingham, 2009. / Description based on contents viewed June 5, 2009; title from PDF t.p. Includes bibliographical references (p. 58).

Thesis (Ph. D.)--University of Wisconsin--Madison, 1968. / Typescript. Vita. Description based on print version record. Includes bibliographical references.

Thesis (Ph. D.)--University of Wisconsin--Madison, 1973. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Decades after the idea of not-for-profit marketing was first introduced the uptake has not been universal. This study investigates the application of commercial marketing principles in a sector where objectives other than profit are pursued. In particular, it seeks to establish the effectiveness of not-for-profit marketing in encouraging the public to “pay” the required “price”; to investigate the influence of charity brands on stakeholder choices; the influence of a charity’s reputation on donor behaviour; and whether smaller charities are aware of and use their brands. A questionnaire tested donor perceptions and through a focus group insight was gained into the marketing practices of smaller charities. The results indicate that not-for-profit marketing is effective and that smaller organisations can compete through less expensive marketing techniques, that charity brands are extremely valuable but underutilised, and that an organisation’s reputation is its most valuable asset. Recommendations are made to improve the performance of smaller charities by addressing marketing and wider management practices.

Microfinance for-profit organizations flooded the market in the early 2000's when microcredit demonstrated profitability. Ever since, an intense debate arose contesting the morality of profiting from the poor. Many for-profit micro finance institutions were accused of predatory lending through high interest rates and aggressive marketing and payment collection. In this paper, I examine the validity of the arguments for and against for-profits by extensively comparing the different target audiences of the charity sector and the private sector and the main arguments of each side. I conclude that, although the ability to serve the poor is compromised by profit motives, for-profit micro finance organizations are serving a different market - and a much needed one - than nonprofits. Therefore, for-profits serve a function that, as of right now, nonprofits are not able to.

Master of Science / Department of Journalism and Mass Communications / Sam Mwangi / Consumption philanthropy (CP) provides consumers with an opportunity to support charities through consumption of charity-linked products promoted by corporations. Although research on consumers’ response to corporate philanthropy continues to grow, little is known about contextual factors that influence young donors’ willingness to participate in CP. Moreover, CP, also known as cause marketing (CM), has received little attention in public relations research. This study attempts to reduce the gap in the literature. Drawing from the theory of planned behavior, the purpose of this research is to examine beliefs about altruistic goals, perceptions, perceived support, and external control beliefs related to CP participation among Millennials. Findings indicate that the primary factors influencing the participation willingness of the Millennial consumer group are the portion of the proceeds that benefits the cause, the beneficiary, and a high social pressure. Also, Millennials have expectations from their participation in consumption philanthropy programs. The paper concludes with a discussion of implications for research and practices regarding messaging strategies for consumer advertising campaigns.

In this study, emphasis has been placed on the fact that case work treatment with mothers depends upon the mother's personality. The analysis is made from 40 case records of mothers of pre-school children who were, because of problems of one sort or another, treated at the Child Guidance Clinic at Vancouver in 1950. The study analyzes case records for the above group of mothers, and it was noted that the mothers could be classified according to their personality type and a four-way classification is derived. The classification of the four groups is based upon the degree of adequacy of the mothers in terms of such factors as feelings of worth, security, self-confidence and several others. The mothers are described as "better than average", "average", "less than average", and "incomplete information". The latter group represents those mothers who were seen only once, and therefore, insufficient material is available to classify them according to the "adequacy rating" criteria. Mothers who were "better than average" were found to benefit most from treatment. The "less than average" mothers benefitted least. Treatment methods have been described descriptively. This study has employed the classification of treatment methods as derived by Mr. Geoffrey Glover in a previous study of a similar nature. Deviations from Mr. Glover's classification system are noted in the text of the study. Statistics are presented to show with what frequency the individual methods are employed by the social worker. The emphasis of the study is upon the way the mother's personality influences the worker's choice of treatment methods. It is noted that treatment in general falls into different, but over lapping phases. About 90 per cent of the treatment is found to be of a supportive nature, and 10 per cent of a more intensive kind. Mothers received more interviews than children, 58 per cent and 31 per cent respectively. Fathers received only 11 per cent of the interviews. A suggestion is made that additional training may be necessary if workers are to work on more intensive levels and to meet their accepted responsibility in treating very severely disturbed and upset clients. / Arts, Faculty of / Social Work, School of / Graduate

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