Chen-Lian welfare center has become the famous and potential star in supermarket competitive environment for ten years and it faces the serious attack of the traditional market¡Bconvenient store and retail department store. Due to the similarity management style¡Ahomogeneous competition is inevitably. It is the main topic of the dissertation how Chen-Lian faces the difficulties. This dissertation uses the SWOT method and strategic innovation analysis method, and analyzes the key success factors that become the first class of the supermarket in Taiwan. From the SWOT method, we understand the inner advantage and disadvantage and outer opportunity and threats. Then we can know the competition situation and advantage. Using the strategic innovation analysis , we can understand the advantage and innovative factor in product¡Bmarket and core resource. To sum up, we will provide the viewpoint ¡Bstrategic advice and conclusion for Chen-Lian.