The purpose of this study is to research the gender roles represented in SVT’s Bolibompa and whether these confirm or question the traditional stereotypes. I also studied if female and male characters were given equal roles, both in qualitative and quantitative terms. The study is based on eight programs aired on the morning of April 19th 2013, seven of which are cartoons and one filmed live action. The feminist gender theories were the starting point for this study. This point of view states that there are gender-related inequalities on television and in the society as a whole and that these should be corrected. By qualitatively analyzing the visual attributes of the characters and the roles assigned to them in the narrative I have studied the gendered values on both explicit and implicit levels. The results showed that although certain stereotypes were questioned, children’s programs to a high degree conform to traditional gender roles. Males are usually main characters and more active protagonists than females.