No description available.

Globalisation raises hopes that communities will become self reliant through development success and thus become an integrated whole (Offiong 2001). But the creation of global village leads to fragmentation of communities, a loss of norms and local values. This study focuses on communities of the Eastern Cape Province, exploring the nature of and extent to which children use alcohol as a consequence of cultural rituals. The researcher aims to develop a culturally sensitive psycho-social approach to address alcohol use among children. The purpose of the research was to investigate the extent to which certain cultural practices contribute towards alcohol use among children in the rural areas of the Eastern Cape Province. Thus exploring the nature and extent to which children use alcohol as a consequence of cultural rituals and to explore whether families and communities are aware of the impact of alcohol use by children in the community. The research was qualitative in nature and through semi-structured interview schedules the researcher was able to gain insight in the area of substance use amongst children in the rural areas of the Eastern Cape Province. Community members, learners from schools, educators and probation officers formed part of the research sample. The research findings suggest that community members are aware that the traditional rituals that are carried out in the rural areas have been contributing to the issue of children using alcohol. However, the community members feel challenged as they become conflicted by their traditional rituals and this impacts upon children using alcohol.