by Biala, Winnie Lata, Cheng Ka Lar, Cara. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaf 57). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF ILLUSTRATIONS AND TABLES --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Chapter II. --- EVOLUTION OF AIR TRANSPORT --- p.3 / Chapter III. --- KEY FACTORS IN THE AIR TRANSPORT INDUSTRY --- p.5 / Economy --- p.5 / Aircraft --- p.6 / Airlines --- p.7 / North America --- p.7 / Europe --- p.7 / Asia-Pacific --- p.8 / Chapter IV. --- CURRENT ISSUES IN THE AIR TRANSPORT INDUSTRY --- p.9 / Downturn --- p.9 / Consolidation --- p.10 / Price --- p.11 / Jet Fuel --- p.11 / New Generation Airlines --- p.12 / Chapter V. --- CHINA'S AVIATION INDUSTRY --- p.14 / Overview --- p.14 / The CAAC and the Aviation Market in China --- p.15 / Underlying Problems of China's Aviation Industry --- p.17 / "Small Pie, Many Players" --- p.17 / Industry Still Regulated --- p.17 / Lagging Behind International Standards --- p.19 / Lack of Corporate Governance Within Airlines --- p.20 / Heavy Losses and Debts --- p.20 / The Civil Aviation Reform --- p.21 / The Post-WTO Era --- p.24 / Chapter VI. --- CHINA SOUTHERN AIRLINES --- p.26 / Company Background --- p.26 / Routes --- p.27 / Fleet --- p.27 / Performance --- p.28 / Finance --- p.28 / Operations --- p.29 / Chapter VII. --- COMPETITORS ANALYSIS --- p.31 / China Eastern Airlines --- p.31 / Air China --- p.33 / Hainan Airlines Group --- p.34 / China Sky Enterprises Group --- p.35 / Chapter VIII. --- TAKING CSA TO THE NEXT STAGE: MANAGEMENT CHALLENGES AND OPPORTUNITIES --- p.37 / Building the Brand --- p.37 / Improving Service Quality --- p.38 / Enhancing Corporate Governance --- p.39 / Smoothing Up Consolidation --- p.40 / Dealing with Losses and Debts --- p.41 / Chapter IX. --- CONCLUSION --- p.43 / APPENDIX --- p.45 / BIBLIOGRAPHY --- p.57