This study seeks to ascertain whether Chinese soft power can shape or sway the sense of belonging and identity of Uighurs within the Chinese state. The methodology used for this study will involve surveys and interviews, employing the two primary quantitative and qualitative methods. The findings from this study suggest that Chinese soft power, in the form of education in a controlled environment, does have this ability to sway Uighur to identify with the Chinese state. However, gauging the views of the wider educated Uighur community, indicates that the effectiveness of Chinese soft power is constrained by multiple social, political and economic issues. Based on the analysis of these findings, there appears to be three potential solutions: (i) create a multi-ethnic culture, (ii) incorporate civic nationalism as a component of PRC citizenship and (iii) to reformulate soft power into the form of shared goals that would require cooperation between Uighur and Hans to accomplish.