Abstract As the society and economy changed over time, people¡¦s quality of living has been imporving. The demands of beauty business, health industry and leisure products is therefore increasing. This trend not only promots rapid development of service industry, but also encourages people to purchase SPA products to release from pressure and follow the fashion. Besides, with the increase of female customers¡¦ consuming power and their consumption demands in beauty products, the scale of SPA business has been expanding. Female customers therefore have more choices when purchasing leisure products and service. This study takes the perspective of femal customers, aiming at exploring consum motivation, cosuming power and cosuming desire. The study also to predict the SPA trends of linking chiness medicatoin with SPA service, testing if female customers¡¦ consuming behavior would correspond to the combination of health, leisure and medicine. It is hope to propose some strategies to SPA business and leisure markets. After surveying 197 female customers, it is found that the determinants of purchasing SPA producst in Chinese medication clinic are few. Only the facts of belief in Chinese medication and previous experiences in purchasing SPA goods and services have significant relationship with consum motivation in buying SPA service. Other variables such as demographics, SPA service, SPA facilities and so on have no significant relationship with female customers¡¦ consum motivation in SPA goods. Keywords : female customer, Spa, beauty business, Chinese medication, leisure business, management strategy.

The current study used phenomenology to explore how Mainland Chinese immigrants with type 2 diabetes engage in the self-management of diabetes in Canada. A total of 18 participants were interviewed (8 were male and 10 were female). The average age of the participants was 50.7 years old. Overall, participants were highly motivated in their diabetes management. They were seeking information on how to manage their diabetes from both formal and informal channels. The majority of them didn’t include traditional Chinese medication in their treatment due to the negative views they had towards it. They had a fear of western medication because of the possible side effects associated with it; however, many of them had to take medication when their condition was not managed with lifestyle intervention alone. Participants were in favour of lifestyle intervention, including diet management and physical activity. They changed from mindless eating to mindful eating, specifically, reducing their overall food intake with reduced carbohydrate, protein and increased vegetable intake. They acknowledged the importance of physical activity in diabetes management, but encountered more barriers in achieving the desired level of physical activity. Glucose level was used as a biofeedback to the changes they made in western medication, nutrition therapy, and physical activity. Balance and control were achieved as they have learned to manage their condition while living a “normal” life.