Considering the current National Health Insurance system and the status of finance, many hospitals and clinics are cooperating or doing strategic alliance to achieve economies of scale. Although strategic alliance is common in Western medicine hospitals/ clinics, few Chinese medicine clinics have been done this way. Therefore, this study would like to discuss the behaviors of Chinese medicine clinics to understand how to use strategic alliance and differentiated business models to disencumber crisis for existence. This study selects two Chinese medicine clinics using strategic alliance to conduct case studies. After comparing business models and the ways of strategic alliance between the two clinics, it have been founded that the differences from business models lead to the two clinics have different motivations and methods of strategic alliance. Finally, this study provides some suggestions based on case studies in order to be referred by other Chinese medicine clinics.

Abstract Under the currently condition of he health care and medical financial in Taiwan, some hospitals already start the business management. The most successful case is Chang-Gung memorial Hospital. But due to the strong competition in the market, some basic clinics start to ally with their competition for more effectively using the medical resources and running. The alliance strategy gradually unify the basic medical market with their professional , fluently interflow, decreasing material , brand union, marketing and management. In Taiwan this kind of alliance strategy is common in the western medicine and seldom Chinese medicine has done in this way. This research is basic on the alliance strategy of Chinese medicine. To escape of the survival problem, the basic Chinese medicine clinics must understand how to use their area to ally and run with their competitions. This study is taken one Chinese medicine alliance as sample in Kaohsiung to start the research in order to understand their alliance strategy and how they run the business. The result of research can be the reference for the ones who need the alliance strategy.