This study examines the process of technological change in the religious television environment. The study also focuses on managerial response to said change. Through the use of a survey instrument, a quantitative examination is given, illustrating a managerial embrace of change principles, a positive attitude toward the idea of change, and a system of change behavior that matches several previously theorized change models. Also examined is how different station funding types correspond with types and rates of technological change, with the results reflecting that more funding sources for a station generally indicate a greater likelihood of technological change.

The purpose of this research was to describe the relationship and to compare the programming of major Christian ministries during the first decade of Christian television. A historical perspective was the method used in identifying and explaining the events and activities that constituted Christian television from 1949 to 1959. The results of the research concluded that Christian television began at a time of social trauma, unrest, and confusion in America. Competition for a viewing audience was not a factor. Leading personalities presented themselves as independent thinkers who also saw themselves as "preachers" with a strong desire to succeed. Motivation was provided by a sense of "dominion" that emerged from the Great Awakenings within the churches of America that became a driving force in the first three decades of this century.