Addressing environmental burdens associated with the operation and infrastructure of the electrical transmission system products is imperative. Implementing Ecodesign practices in the early stages of product development and adopting circularity approaches throughout the product value chain is crucial to mitigate adverse impacts. However, transitioning from a traditional to a circular business model necessitates a well-defined strategic plan enabling organisations to assess their current situation and develop effective tactics. Nevertheless, trade-offs between circularity and sustainability must be carefully considered, as circular practices may not always align with the triple bottom line. Therefore, accurately prioritising circular strategies is essential for establishing a circular and sustainable product life cycle. This research evaluates business practices of Grid Solutions and proposes priority strategies, guidelines and KPIs to enhance product circularity. For this purpose, the Analytic Hierarchy Process (AHP), a Multi-Criteria Decision-Making (MCDM) methodology based on expert’s judgment, is implemented. The prioritised strategies are analysed using an Importance vs Difficulty matrix to identify high-value and strategic actions. Simultaneously, product circularity indicators are evaluated and ranked based on the AHP outcomes. Subsequently, the most relevant indicator is assessed through Life Cycle Assessment (LCA) in the prioritised guidelines, through High Voltage (HV) equipment. Results highlight that minimising energy consumption is essential for improving product circularity, as LCA analysis confirms. The chosen circular indicator is tested by comparing an HV product version with lower energy losses to the product baseline, exhibiting a 51.45% increase in sustainable circularity and approximately 20% reduction in adverse environmental impacts. Additionally, prioritising efforts to minimise non-conformities, promote repairability, and enable upgrades are also of high relevance. Finally, the research provides recommendations for New Product Introduction (NPI) frameworks and sustainable reporting.