by Chan Tak-Wai, Woo Wai-Chung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 89-91). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / ACKNOWLEDGMENTS --- p.vi / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Definition of Smart Card --- p.2 / Smart Card --- p.2 / Electronic Money --- p.4 / Objective of Project --- p.5 / Chapter II. --- METHODOLOGY --- p.8 / Primary Data --- p.8 / Secondary Data --- p.9 / Literature Review --- p.10 / Chapter III. --- CARD PRODUCTS --- p.13 / Development of Credit Card and Smart Card --- p.13 / Scope of Usage of Smart Card --- p.15 / Commercial Areas --- p.15 / Medical Aspects --- p.16 / Telecommunications Industry --- p.17 / Banking System --- p.17 / Chapter IV. --- CITICORP --- p.20 / Citibank --- p.20 / Citibank H.K --- p.22 / Chapter V. --- CITIBANK H.K. CREDIT CARD PROFILE --- p.23 / Competitive Environment --- p.24 / Marketing Strategies --- p.25 / Chapter VI. --- SMART CARD PROFILE --- p.27 / Product --- p.27 / Market --- p.30 / Customer --- p.31 / Competitive --- p.33 / Company --- p.35 / Chapter VII. --- SURVEY RESULT --- p.38 / Chapter VIII. --- RECOMMENDATIONS --- p.39 / Characteristics of Target Market --- p.39 / Establishing Marketing Objective --- p.40 / Proposing Marketing Strategies --- p.40 / Product --- p.40 / Place --- p.43 / Price --- p.46 / Promotion --- p.47 / Physical Facilities --- p.50 / Personnel --- p.50 / Process Management --- p.50 / Chapter IX. --- CONCLUSION --- p.52 / APPENDIX --- p.55 / BIBLIOGRAPHY --- p.89