This thesis critically examines the nature and purpose of a series of four town-hall-like meetings, the Community Dialogues, held in the townships and suburbs of East London, South Africa, in 2009. They were undertaken by a mainstream, commercial newspaper, the Daily Dispatch, under the banner of the worldwide public journalism movement. Following Christians et al (2009), the thesis sets out a normative framework of media performance in a democracy, including a detailed and critical normative theory of the ‘facilitative role’ proposed and developed by Haas (2007), one of the public journalism movement’s key advocate-theorists. It also draws on a variety of theoretical frameworks and perspectives in the fields of Political Studies and Media Studies to provide an analytical overview of the complex matrix of political and media contexts – at the macro (global), meso (national) and micro (local) levels – that have helped give impetus to the Community Dialogues and also shaped their ongoing operation as a public journalism strategy in the South African context. Following a critical realist case study design, the thesis goes on to provide a narrative account of the Dialogues based on in-depth interviews exploring the motivations, self-understandings and perceptions of those journalists who originated, directed and participated in this project, as well as observation of a Community Dialogue, and an examination of some of the journalistic texts related to the Dialogues. This primary data is then critically evaluated against normative theories of press performance, especially Haas’s ‘public philosophy’ of public journalism. The thesis found that apart from their undoubted success in generating a more comprehensive and representative news agenda for the newspaper, the Dialogues often fell short of Habermas’s (1989) proceduralist-discursive notion of the ‘deliberating public’, which sees citizens share a commitment to engage in common deliberation and public problem solving. This can be attributed to a number of problems, including some important theoretical/conceptual weaknesses in the Community Dialogues’ project design, the relative immaturity of the project, the domination of civil society by political society in the South African political context, and a number of organisational constraints at the Daily Dispatch. On the other hand, the newspaper’s editorial leadership has shown clear commitment to the idea of expanding the project in the future, establishing a more a more structured programme of community engagement, and nurturing a more sustainable public sphere, including the building of a more dialectical relationship between the Dialogues and civil society.

This thesis seeks to investigate the role that blogs play in contemporary South African journalism through examining six blogs in the South African blogosphere and their content choices. This thesis draws on four key theoretical frameworks around which the research questions have been formulated: New Media and Journalism, Journalistic Blogging, Audiences and the Public Sphere. There are three key research questions: 1. What is the role played by blogging in contemporary South African journalism? 2. To what extent has the blogosphere become a Public Sphere? 3. How have blogs influenced/changed/impacted on the style and content of South African journalism? The qualitative data collected through blog observation, interviews with blog owner/ editors and concluded focus group discussions with blog readers, is designed to help reveal the role blogs and bloggers play in contemporary South African journalism, and through discussions with the audience and monitoring conversations online, help explore the possibilities of a public sphere. The conclusion of this thesis is that blogs do play a role in contemporary South African journalism and can serve as an effective public sphere. Defining what it means to be a journalist and recognising the differences between blogger and journalist is an issue that needs to be effectively understood before a conclusive agreement is to be reached in the blogger/journalist debate. However, for now the relationship between South African news agents and South African bloggers is promising. / Thesis (M.A.)-University of KwaZulu-Natal, Pietermaritzburg, 2009.

This thesis critically examines the nature and purpose of the MobiSAM partnership, in relation to its value as a model resonating with normative theories on the role of the media in South African democratic society. The MobiSAM project introduces a mobile polling application, designed for citizens to provide real-time, user-generated data on crucial municipal service delivery such as clean water in Grahamstown, Eastern Cape, South Africa. The project has partnered with the local community newspaper, Grocott's Mail, to broadcast this data, with the aim to facilitate citizen participation in public problem solving and support local government accountability in service delivery. Despite pervasive poverty in areas such as the Eastern Cape, mobile penetration in South Africa is near universal. The MobiSAM partnership is an ongoing effort to forge new links between social accountability monitors, new media, traditional media, citizens and local government around public issues in Grahamstown, in line with the development objectives of the post-apartheid South African state. The overall theoretical framework for this thesis is taken from Christians, Glasser, McQuail, Nordenstreng and White's Normative Theories of the Media, which provides an analysis of four roles of the media in a democratic society, that is: the monitorial, the facilitative, the radical and the collaborative roles. Within each of these roles, the stated journalistic approach is explored, that is investigative journalism, public journalism, radical journalism and development journalism. Public journalism is focused on as having the most resonance with the goals of the MobiSAM partnership. The chosen research design is a critical realist case study with the selected methods of thematic document analysis and, primarily, in-depth interviews with key project participants. The research goals were to analyse this primary data against the normative theory on the role of the media in a democratic society, and the 'real world' constraints posed by the project’s specific political and socioeconomic context. The findings conclude by offering certain recommendations and areas for further research, such as the central importance of a dedicated municipal reporter for covering complex public issues. This critical realist case study, drawing on qualitative interviews with both the accountability monitors and the media practitioners, interrogates the philosophical understandings on the role of the media in this new project, towards an empirical model for advancing substantive socio-economic change through media in South Africa.

This thesis explores the origins, purposes, journalistic practices and outcomes of two award-winning projects namely Broken Homes and Slumlords done by Daily Dispatch's Gcina Ntsaluba in 2009. The projects were described by the paper as investigative journalism but interestingly the original idea came from grassroots driven strategies and they were done by adopting alternative news gathering strategies and immersion in the ordinary people, inspired by public journalism. This thesis follows Christians et al's (2009) normative theoretical framework of press roles summarised as the monitorial, facilitative, collaborative and radical roles. It provides normative prescriptions of public and investigative journalism, development and radical journalism. It then draws on sociological theoretical critiques in order to provide an analytical overview of the complex matrix of political, economic and media contexts which influenced the origins, purposes, journalistic practices and outcomes of the two projects. Drawing on a critical realist case study design, the thesis goes on to provide a narrative account of the two projects based on the in-depth interviews exploring the editorial staffs ideas on the origins, purposes, journalistic practices and outcomes of the projects and a qualitative content/thematic analysis of the journalistic texts related to the projects. This primary data is then critically evaluated against normative theories of press performance, especially Nip's (2008) key practices and Haas's (2007) 'public philosophy' of public journalism. It is also evaluated against a normative framework of what constitutes "good investigative journalism" based on Ettema and Glasser (1998), Waisbord (2000) among others. Protess et al 1991's classic mobilisation model is used to interrogate the projects' outcomes. The thesis established that there was a close connection of the monitorial (investigative journalism), facilitative (public journalism) and radical (tabloid journalism) roles at the paper which shows that the roles are not mutually exclusive. The two projects however fell short of the collaborative role (development journalism) which can, partly, be attributed to the adversarial nature of the relationship between the state and the media. The Daily Dispatch also failed to activate a platform for deliberation and public problem solving. There might thus be more scope in adopting a 'facilitative monitorial role' which would not only expose those who violate other people's human rights, corrupt people and institutions that are not performing well. Instead it will also activate civic life and facilitate 'collaboration' between government and the publics in problem solving.

This study sought to investigate the practices of citizen journalists in the Iindaba Ziyafika project. The objectives of the research were to explore the evolving practices of citizen journalism in Grahamstown and to extrapolate how citizen journalists are securing a discursive space in relationship to conventional journalism. The study investigated whether the citizen journalists based at Grocotts Mail and Radio Grahamstown are developing practices and patterns that can be distinguished from the practices of conventional journalism. It also evaluated whether the content that is produced by citizen journalists differs from the content that is produced by professional journalists, so that it can be understood as "alternative" and as promoting engaged citizenship. A sub goal was also to explore whether citizen journalism does enable the practice of citizenship through expanding the public sphere. The findings of the research are that in the Iindaba Ziyafika project, citizen journalists see news as a process and not as a series of news events. This is clear departure from event-based news conceptualisation associated with mainstream journalism. They view news as unfolding social processes, allowing citizen journalists to question the factors which would have precipitated the event and investigate the causal factors of particular phenomena. The research also reveals that citizen journalists in the project are engaging in pro-am journalism. Part of the practice of citizen journalists involves a very significant amount of collaboration between professional journalists and citizen journalists. The collaboration is in the production of content and in the presentation of radio broadcasts. Part of the findings of the study are that journalists in the Iindaba Ziyafika project work in different mediums and this calls for them to acquire the competencies of the different mediums. The same citizen journalists produce content for print, radio and for online media. The diction used in the stories published by citizen journalists is couched in struggle and revolutionary language which seems to pit the community against the authorities. The citizen journalists also make use of every daily language in their radio broadcasts and borrow from their cultural expression. This they do through populist methods. The citizen journalists have also integrated communication brokering as part and parcel of their practice. This is because the citizen journalists have also made it their mandate to enable the flow of information between the residents and the local authority. In terms of sourcing there is a deliberate stance to include those who are not ordinarily given a voice in the mainstream media. Women and the poor appear frequently in stories as sources and this is a different scenario from that prevalent in mainstream journalism which frequently covers the rich and the powerful. The citizen journalists in the Iindaba Ziyafika project have also borrowed practices from professional journalism and this has been integrated into their daily practice. This includes following strategic rituals of journalism objectivity and balance.

Text in English / Social media has taken the world by storm and keeps on evolving. This evolution poses a threat as well as an opportunity to mankind, to the livelihoods of hordes of people employed in the media industry. It also presents a unique opportunity to chart new waters. This study explores the convergence and divergence of new media and traditional media. This divergence and convergence, if properly understood, will help in understanding the future of traditional media, and thus mitigate the threats posed by the ever evolving social media and communication technologies. This study provided a test case on the legitimacy of traditional media in as much as the ‘public interest and purveyor of public opinion’ clause of the media is concerned. The media cannot afford to live by Marx doctrine of “he who owns the means of production also controls the production of ideas in that epoch’. If it is going to be a driver and custodian of democracy in a new emerging Africa, the media has a responsibility to be the voice of the voiceless. Social media plugs the gap that traditional media leaves. Thus, the two can thus complement each other, rather than compete with each other within the same space. The population in Africa is becoming younger and younger and by extension they are moving away from traditional media towards digital and social media. There is an opportunity to be seized there. This study established that the traditional media has entrenched ways of looking at news, which are normally divergent from the way that the general populace, as captured in social media does. / Communication Science / M.A. (Communication Science)