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Use of social media as a marketing tool by the City of Cape Town LibrariesMasizana, Fikiswa January 2021 (has links)
Masters of Art / Social media has become a popular tool adopted by libraries and play a major role in marketing library services, facilitating communication between libraries and staff, and assisting libraries in connecting with communities. The use of social media by City of Cape Town Libraries has been recently established, and it has not yet been adequately assessed how Librarians have taken to this new implementation. Literature revealed that there is not enough research done in assessing Librarians’ perceptions on the use of social media for library work purposes, especially as a tool that is used to provide information services to users, and also how users responded to libraries’ adoption of social media in meeting their information needs.
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Bookmobile library services as an information ground in ManenbergShabalala, Zanele Marina January 2021 (has links)
Masters of Art / The study investigated the bookmobile library service of the City of Cape Town libraries as an information ground and the information seeking behaviour of Manenberg adult library users. The study explored the use of bookmobile services by identified information needs and information seeking behaviour of community members to identify whether the bookmobiles were able to meet them.
The study underpinned the Information Grounds Theory by Pettigrew to understand how individuals visiting the mobile library seek, acquire and exchange information while waiting for the bus as well as when they are in the mobile library.
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