Today, intrauterine devices (IUDs) are used by over 100 million women worldwide, making it the most popular reversible method of birth control. Approximately only 2% of American women, however, choose to use this method of birth control. The purpose of this study was to explore clinical services providers' (CSP) behavioral intention to provide the IUD. An instrument based on the theory of reasoned action (TRA) surveyed National Association of Nurse Practitioners in Women's Health (NPWH). A total of 695 participants appropriately completed the survey, resulting in approximately a 30% response rate. Pearson Product Moment Correlations assessed the linear relationship(s) among summed scales and individual instrument items. Hierarchical regression identified the level of variance accounted for by TRA scales and the knowledge scale. Consistent with TRA tenets, statistically significant associations were found among TRA constructs and behavioral intention; whereas knowledge, while a statistically significantly correlated variable with behavioral intention, was not a predictor of behavioral intention. Future research should continue to explore factors of IUDs use, including those not a part of TRA. Health educators should plan programs to assist in health information delivery, and develop social marketing campaigns to help women seeking family planning services become effective consumers of health information about IUDs.