The purpose of this study is to illuminate the presence and rhetorical effect of anecdotes in President Clinton's major health care address. It is the health care debate that shows most clearly how Clinton tries to direct a multi-level campaign that attempts to identify his interests (passage of the Health Security Act) with the interests of Congress and the American people. The analysis of his address and remarks during the week of his Joint Session of Congress appearance will demonstrate how Clinton uses anecdotes as a rhetorical tool to address different audiences, and will argue that this use of anecdotes functions to heighten emotional appeal while promoting identification with his audience. Clinton relies on the pathos of anecdotes to pass a health care bill, which will be analyzed according to Kenneth Burke's discussion of political rhetoric. This study adopts a Burkeian perspective on political rhetoric as a means for investigating the problems Clinton faced in confronting the complex and divisive issue of health care. / Graduation date: 1994