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1	The effect of the senses on consumers experience in clothing stores Delemazure, Olivier, Mallégol, Olivier, Laplanche, Vincent January 2018 (has links) This research explores the sensory marketing and more specifically the effect of the senses on consumers experience in the clothing distribution sector. The purpose of this paper is to understand if all the senses have an effect on the customer experience in clothing stores. To do this a primary quantitative data has been collected through a questionnaire from clothing store customers to assess the effect of different senses on their consumer experiences. The results obtained by the analyzing of the questionnaire through regression analysis concluded that there are two senses that really stand out of the lot, firstly the smell then secondly the sight. Sensorial marketing Sensory marketing Consumer experience Senses Sight Hearing Touch Smell Taste Clothes store Business Administration Företagsekonomi