Thesis (BTech (Fashion Design))--Cape Peninsula University of Technology, 2010 / The main objective of the research is to unfold the necessary theory by using current and relevant information available, in the scientific and fashion department, to substantiate the exploration of dimensions and the associated human interpretation. To produce two separate collections that combined illustrate my personal design identity, but when apart they demonstrate two parallel versions of the same concept. The main collection is divided into two ranges, one commercial and another conceptual. The commercial pieces will present a more affordable ready-to-wear range to the consumer while the conceptual pieces will represent my own interpretation of the concept chosen for this research. Together these designs will formulate a vision for the overall collection, reflecting my own meaning and interpretation of what dimensions are and the various techniques of representing them. Extensive research will be done to unfold all the theory needed to substantiate my findings during this exploration into dimensions and the universe we live in.

Thesis (BTech (Fashion Design)--Cape Peninsula University of Technology, 2010 / The study within my context is one of a personal nature with regards to the suitable selection of fabrics for a ladies clothing range. I've always played around with the idea of designing a ladies clothing range using hessian as my fabric of choice, not for any particular reason in mind just simply, ... ."that's what I felt like doing at the time", this however was not received well, it was considered by lecturers, my peers and family members, as an inappropriate selection of fabric for a ladies clothing range. This lead me into thinking that as a designer I am bound by design ideals which restricts my creativity to explore and experiment. Is it then not a possibility that I could set my own design ideal? Given the negativity surrounding such a proposal, I chose to research this concept regardless, that is after all what research is about, exploration and experimentation. I chose to follow in the footsteps of the late Gabrielle "CoCo" Chane!. "In order to be irreplaceable one must always be different." Chanel(icelebz.com,2009)

Thesis (BTech (Fashion Design))--Cape Peninsula University of Technology, 2010 / A research was conducted in order to assist the Young Fuller Figured Women entering and already working in the corporate environment with clothing for the work environment. This research was conducted so that these women may notice a smaller number of incorrect fitting clothes when they shop for formal wear and also to give them guidance on suitable, elegant and stylish clothes for their body size and shape. Two theories namely: 'dress for success' by John Molloy and 'clothing is a code' by Fred Davis were the guidelines jn discovering, understanding and solving the dress problem for the young full figured women. In order to deal with the problem I had to interview some of these women to understand their challenges and frustration regarding dressing suitably for the corporate environment. The results of the interviews showed that the origin of the problem, are the basic block pattems. This was the solution for most of the garment fitting problems that the young fuller figured women experienced daily. A range was designed to serve as an example of how these women can dress for the corporate environment using various suitable fabrics and colours. This range appears formal and yet has a feminine twist to it, making it suitable for the woman who wants to be taken seriously and yet maintain her femininity and elegance. I hope that this research will be a useful tool for the retailers who currently cater for the fuller fIgured women to assist them with the current garment fitting problems and for the designers who plan to enter the fuller figured market: to enter it cautiously and taking the requirements of their potential customers into consideration If the information in this research is applied clothes that the fuller figured women buy will fit correctly the first time and they will not have to pay extra to alter new garments.

M. Tech. Business Administration / The aim of this study was to determine the most important factors that influence the adoption of fashion clothing amongst the Generation-Y consumers living in Ga-Rankuwa and how that influences broader societal trends in the retail market. The purpose of this study is to assist marketers and retailers to sustain their businesses by examining the relationship between fashion involvement, fashion innovativeness, fashion opinion leadership and fashion adoption, based on this group’s perception.

Submitted in fulfilment of the requirements for the Degree of Master in Technology: Marketing, Durban University of Technology, 2011. / Satisfying consumers’ needs and wants has always been a primary goal of marketing. These are fulfilled when consumers make the right choices of products to purchase. The driving force behind such purchasing decisions is generally regarded as motivation and this varies between consumers, with each one having their own reasons for their respective choices. For the convenience of consumers, women’s clothing is displayed in stores according to the body sizes of the garments, as reflected on each of their labels. However, this practice can be confusing to consumers because manufacturers use differing sizing systems. The resultant sizing and fit problems in women’s clothing have been documented in many studies around the world. The aim of this study is to explore the emotional effects of sizing and fit on purchasing behaviour in women’s clothing. It looks at current literature regarding emotions in purchasing, consumer decision making and sizing and fit and focuses on sizing and fit problems encountered when women try on clothing in a store. Their emotions whilst going through this process are identified and the subsequent effects of these emotions on their purchasing behaviour are examined. The study firstly reveals that emotions are felt, in varying degrees, by women consumers arising from sizing and fit problems when trying on clothing in stores. The results show that positive emotions are not felt strongly. Secondly, the study identifies the influences which emotions have on purchasing behaviour. The results indicate that positive emotions have a significant influence on purchasing, whilst negative emotions have a lesser effect. Thirdly, the study reveals that in the relationship between satisfaction and the demographic profile, age played a significant role in the scoring of positive emotions when respondents experience inconsistency of sizes between stores.