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A study of effective apparel brand building strategies in the Chinese marketXiao, Ranran. January 2010 (has links) (PDF)
Thesis (M.A. in apparel, merchandising, design and textiles)--Washington State University, May 2010. / Title from PDF title page (viewed on July 13, 2010). "Department of Apparel Merchandising, Design and Textiles." Includes bibliographical references (p. 49-55).
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