Within the last five years, the market of cloud computing has shown rapid growth. However, despite the increasing popularity, researchers highlight numerous concerns regarding limited interoperability of systems hosted by different cloud providers as well as restricted customization of cloud solutions. In order to counter aforemen-tioned challenges, this study investigates the idea of introducing a marketplace for cloud services that leverage the service-oriented architecture (SOA) paradigm and of-fers software solutions, computing capabilities from cloud providers, components developed by third parties, as well as access to integration and audit services. The goal of the study lies in conceptualizing the idea and the evaluation of demand it may raise from the key cloud actors. In this regard, existing frameworks of cloud compu-ting and SOA contributed to the development of an initial model that was further improved through the interviewing process. The results of this study include a capa-bility-based framework for the cloud marketplace which not only clarifies the role and activities of the different actors but also contains the necessary features of the marketplace that are needed to ensure the proper workflow. In addition to that, the actors’ incentives and concerns regarding the marketplace were analyzed by applying SWOT-analysis. While the analysis revealed both positive interest and present de-mand among the actors, the identified weaknesses and threats highlight the need for further investigations in order to put the idea into practice.