Global nations are awakening to the realisation and manifestation of actual food insecurity. Voices which advocate for food security have always been there but were overshadowed by corporate ignorance and overpopulation. Corporate food waste plays a major role in contributing to food insecurity although the spotlight is hardly put on them. As the economic hub of South Africa, the City of Johannesburg (CoJ) must take the lead in rethinking food waste reduction strategies in food corporations selling fruits and vegetables where the most waste occurs in the country. The level of fruit and vegetable wastage should decline in order to counter the adverse effects of food waste. The aim of this study is to establish strategic ways to decrease fruit and vegetable wastage at corporate level in the CoJ. This is achieved by determining contributing factors to food waste including improving food waste reduction models with the intervention and collaboration of food and wholesale stores as well as government. Face-to-face interviews, online surveys and a case study were methods used to answer the study objective. Responses from the field work show that many fruit and vegetable customers opt for conventional or ‘ordinary’ looking foods than ‘wonky’ looking ones. Also, many of the food stores do not have food waste reduction models to guide them, leading to a lot of food being dumped. Furthermore, the food health and safety criteria seem to be a leading contributor to food waste. These results indicate that food waste reduction is also important at pre-consumer stages. On this basis, it is recommended that a solid partnership between food corporations and Johannesburg city is formed in solidarity against food waste. Serious measures must be put in place in order to minimise fruit and vegetable wastage on both sides. These changes have potential to have an immense impact on the economy, environment and society. Further research should be undertaken to identify other factors that could be helpful in the quest to limit food waste in food corporations. / Development Studies / M.A. (Development Studies)