The business environment has been changing as it becomes easier to interact acrossboundaries with globalisation. One of the key elements of globalisation is the culturaldiversity resulting from the cross-cultural and ethnic interactions between individuals.This constant growing globalisation challenges small and medium-sized enterprises(SMEs) to interact with different cultural backgrounds in their foreign markets and withtheir local staff. This cultural diversity can bring both positive and negative outcomes toSMEs depending on how they approach these challenges.The purpose of our research is to discover the contribution of cultural diversity in theinternationalisation process of a Swedish SME, named CodeMill and to understand howthis contribution is ensured by this particular SME. Our research focuses on two specificcriteria of cultural diversity, which are expressed as (1) the individual's internationalexperience as an employee and (2) the SME's social network abroad. Our studyprovides them with practical contributions presented in a final framework, whichexplains how to take advantage of cultural diversity to enhance the positive outcomes ofit and strengthen their internationalisation process.A qualitative case study was conducted with CodeMill, a locally based InformationTechnology (IT). They fulfilled the principal requirements in terms of employees andyearly turnover in order to be categorised as an SME. Conducting seven semi -structured interviews in total, with people from different hierarchical levels and spheresenabled us to gain insights on how matters relating to cultural diversity are handled inCodeMill. Secondary Data served to confirm information we received from theinterviews and functioned as an additional source of information.The study proposes a framework that has been revised from the analysis of ourempirical findings. This framework is positioned within the field of Cultural DiversityManagement in an internationalisation context. The gathered findings implicate that thelevel of informational diversity, which needs to be used with a high synergy level,determines the importance of the contribution of cultural diversity. This can be ensuredvia three key elements: leadership, research & measurement, and follow-up. Thecompany’s Entrepreneurial Orientation (EO), especially included the three investigateddimensions of innovativeness, proactiveness and risk-taking proved to be applied inCodeMill. They were considered to have a positive influence on the internationalisationprocess of the company. CodeMill enhances its internationalisation process thanks to sixcompetitive advantages ensuing from its level of cultural diversity. However its socialnetwork hinders the opportunities to enter new markets. We found proof that CodeMillbenefits strongly from connections at an organisational level (e.g. partner companies,international customers); whilst an individual’s international experience, gathered fromliving abroad or just having personal international contacts, did not significantlycontribute to the firm’s internationalisation.

Color correction and grading are processes when fixing colors in recorded footage in Post-Production. The process of the two mentioned is a mix of technical adjustments and creativity. Color correction adjusts the colors between the clips/scenes so they match and look as natural or unique as possible. Grading is about the process of enhancing the look of a footage to achieve a certain style, it is of a more creative nature.Today, color correcting and grading are performed using desktop applications. The process means that recorded material is sent to the colorist from the set where it is received and downloaded to the computer where the work is performed. When the processing is considered complete, it is sent back to the recording team. This could be considered time consuming, and this process could be improved by using Accurate Video which is a web based program. Today, there are no features for color correction and grading in Accurate Video. The aim of this study was to design a User Interface (UI) for color correction and grading tools for Accurate Video application that meet the goals and needs of the people in this field of work, i.e. colorists. Based on literature studies including design guidelines, studies of what existing professional editing programs look like and what Accurate Video looks like, as well as interviews with colorists, a prototype was developed.

The process of producing entertaining video and films is complicated and time consuming. One of the complicated parts of post-production of entertaining content is getting feedback and reviewing the draft edit. After the filming process of a series or a film completed, the editors start working on the cut materials. This is a stage in the process where the editor will get their cut reviewed and receive feedback from different teams on the rough-cut or editor cuts. Today the review and the feedback between the editor and reviewer is done online directly through email.

The topic of this thesis project is multimedia processing, focusing on the user-sided adjustment of RGB values in video streaming using Just-In-Time (JIT) techniques and the Media Lovin’ Toolkit (MLT) framework. This is implemented in Codemill’s Accurate Player and using Web Real-Time Communication (WebRTC) as a data channel. Colour theory and RGB colour representation are discussed and technical details on the structure and usage of the MLT framework are provided. The first part of the research question aims to evaluate the feasibility of the real-time colour adjustment. This research question is answered positively by providing an implementation that can address real-world use cases. A comparison of different MLT filters is included, to select the most suitable filter for the RGB adjustment. The second part of the research question considers the comparison of video colour grading results with MLT filters that were applied on different platforms: The Accurate Player, the command line video editor Melt and the editing software KDEN Live. For this, frames of the different platforms were extracted and subtracted from each other to show differences in the colour saturations. The results reveal that the Accurate Player plays back the original video more accurately than the Melt framework. Additionally, the results lead to the assumption that KDEN Live is not using the same Melt filter as the Accurate Player to adjust the RGB values. Those significant differences in the compared frames show the complexity of the topic of colour adjustment and representation.