This diploma thesis is focused on a franchising business establishment, particularly on the business establishment of a fictive coffe house which could become a well known franchising concept on the Czech market. Primary advantage of franchise compared to the other types of business cooperation is mainly risk reduction for the investor (franchisee) who obtains proven model of the business. For the franchisor the franchise means an easier way how to widen his business without taking higher lability. The main reason for choosing this topic is an attractivity of this field. Correct preparation and serving of a cup of coffee is not an easy process and there is not a big number of coffee houses and restaurants which can offer such a coffee. By offering high-quality and delicious coffee at user acceptable price our company would like to achieve its objectives and be a successful. The primary objective of this diploma thesis is to analyse and define strategy, mission, vision, marketing activities, product strategy and price policy of a new coffee house. These factors should be used for successful enter to the market. Secondary objective is to determine necessary initial capital, planned costs analysis and investment rate of return.

Diploma thesis is focused on creating business plan to open a new coffee house in city center of Brno, which originally followed the Asian trend of cat cafés. Thesis is divided into three parts. The first part introduces us with theoretical bases of business. In the second part there is analysis of the issue and in the third part based on the analysis there are defined measures and steps to create complex and realistic business plan for the establishments of such café.

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Thesis (D. Min.)--Perkins School of Theology, Southern Methodist University, 2005. / Abstract and vita. Includes the 3rd draft of: "Wake up and smell the coffee, you are standing on holy grounds" (leaves 123-164). Includes bibliographical references (leaves 165-167).

Thesis (D. Min.)--Perkins School of Theology, Southern Methodist University, 2005. / Abstract and vita. Includes the 3rd draft of: "Wake up and smell the coffee, you are standing on holy grounds" (leaves 123-164). Includes bibliographical references (leaves 165-167).

THE AIM OF THIS DIPLOMA´S THESIS IS A NEW BUILDING OF A MULTIFUNCTIONAL HOUSE IN UHERSKÉ HRADIŠTĚ. THE BUILDING HAS THREE FLOORS AND ONE PARTLY UNDERGROUD FLOOR. THE UNDERGROUND FLOOR IS USED AS A STORAGE SPACE FOR THE BULDING‘S USERS AND AS A TECHNICAL SURROUNDINGS OF THE FACILITY. FIRST FLOOR IS USED AS A COMMERCIAL PREMISES, AS A BOULDER CENTRUM, COFFEE HOUSE AND SALES. THERE ARE SEVEN APARTMENT UNITS ON EACH FLOOR 1+KK, 2+KK, 3+KK AND 4+KK. OVERALL THERE ARE FOURTEEN APARTMENT UNITS, ALL FLATS ARE DESIGNED IN THE SAME WAY ON EACH FLOOR. THE WHOLE BUILDING IS ALSO EQUIPPED WITH A LIFT, IT IS A MASONRY BUILDING MADE WITH YTONG SYSTEM WITH CAST-IN-PLACE REINFORCED CONCRETE CEILING AND A FLAT GREEN ROOF. THE CONSTRUCTION ITSELF FITS IN THE SURROUNDINGS OF THE HOUSING DEVELOPMENT.

The subject matter of the assigned project is Aquapark Brno – located near Lužánky. The subject is an architectural study elaboration of an aquapark adjoining the current swimming pool building which was established in 1979. This building facility is used primarily by professional swimmers and sportsmen for it contains the only 50 meters long swimming pool with a tribune in Brno. The aim of the project is to create new areas and pools for visitors with recreational intentions and therefore to widen the possibilities for free time activities. The project also deals with restoration of a 16 meters long training pool in the existing building, creation of inner and outer aquapark areas and adding exercise and dance halls as an extension to the existing fitness center. Another goal of this project was to make the pedestrian access to the area more pleasant which is achieved by creating an underground parking space in the area of the existing building’s frontal space and also by designing a footpath leading from the remote side of the excessively frequented Sportovní street. The primary aim of the project is an operational connection of the existing and the new building by a central building and also preventing an eclipse of the area by integrating the building in the area’s hillside. The advantage of the project is the presence of relaxation facilities and sports areas. The project completes the sporting environment of the area which makes it an attractive locality for a family recreation.

Theme of this master's thesis is a new library building design including traffic and technical infrastructure. Content of the building integrates library, education centre, bookshop and coffee house. Main tasks of the institution are cultural, informational and educational activities. Due to its position, library building should create functional centre of social life and provide opportunities for gathering of inhabitants. Library is designed as detached building with four levels above, and one level under the ground. Supporting structure is created by reinforced concrete frames. Ventilated facade is insulated with mineral wool and paneled with cement-fiber boards. Object is covered with single-skin roof.