This thesis set out to explore the changing nature of consumption patterns in seventeenth- and eighteenth-century London through the analysis of archaeological evidence previously excavated by the Museum of London Archaeology. The aim of this research was to address existing gaps and limitations within the existing methodology related to the excavation and analysis of these environments, to establish a more holistic method of approaching consumption practices from this period, and to explore the complexities which were being performed within the setting of these establishments. To do this, a typological system for artefact classification was developed which enabled the categorization of material by their fabric, form and their associated functions. The distribution patterns of the various types and functions across three sites and five establishments in the City of London were analyzed. The material was then assessed for patterns indicating changes in consumption. Linkages from these patterns are then made between historical themes and theoretical frameworks outlined within the thesis. Particular focus will be given to developing a better understanding of how these venues changed over time based on the degree of variation that can be perceived between the late seventeenth to the late eighteenth centuries. By exploring the character of consumption practices, I will demonstrate how they work together to provide a more complete picture of the complex systems at work. During the course of this research, specific objectives have been achieved and conclusions reached which make original contributions to the wider dialogues surrounding how meaningful patterns of consumption can be perceived and interpreted through material goods from establishments of social or public consumption. The focus on the everyday materials from closed deposits related to clearance episodes (Pearce 2000) from these establishments and their how they relate to emergent and shifting patterns of social trends in consumption is what separates this thesis from other scholarship on these and similar spaces. Significantly, this research differs from the previous examples by attempting to detect social change across a variety of classes and in a variety of different settings, all brought together in relatively modest atmospheres of social and public consumption. This has allowed for both the subtle and the overt shifts in social patterns to be detected, and from there, conclusions are drawn regarding wider social ideology.

In the master thesis there are analysed the methods and strategies of coffee houses‘ business internationalization, theories of business worldwide expansion, theorie of international business networks, opportunities and barriers of business evolution and development across countries. There are presented, examined and compared entry modes of business internationalization process of coffee houses. There is made micro- and macro-environment‘s factors affecting habits, traditions and preferences of coffee consumption. Moreover, there are distinguished trends in coffee house business according changing situation in world market. There are made market researches of the international business expansion of coffee houses and performed market survey about coffee drinking tranditions in coffee house. After investigation of theoretical and practical issues of coffee houses‘ business internationalization there was created model for coffee house business expansion across the world. There are introduced conclusions and suggestions for business crossnational development. Master thesis consists of four main parts: problematic, theoretic, practical and project part. Moreover, there are displayed introduction, conclusions, reccomendations and references. Volume of master thesis – 87 pg. without appendixes, figures, charts and tables, bibliography. Appendixes are attached separately. / Baigiamajame magistro darbe nagrinėjamos kavos namų verslo internacionalizavimo strategijos, metodai, problemos, verslo internacionalizavimo teorijos, tarptautinių verslo tinklų teorijos, globalaus verslo plėtimosi galimybės ir sunkumai. Pateikti yra kavos namų verslo internacionalizavimo modeliai, jų analizė ir palyginimas. Yra išanalizuoti mikro ir makro aplinkos faktoriai įtakojantys kavos gėrimo tradicijas ir poreikius o taip pat pokyčius kavos namų versle. Darbo eigoje yra atlikti tarptautinių kavos namų verslo internacionalizavimo proceso tyrimai bei atlikta kavos namų rinkos apklausa. Išnagrinėjus teorinius ir praktinius kavos namų verslo internacionalizavimo aspektus yra sukurtas kavos namų tarptautinio plėtimosi modelis ir suformuluotos išvados ir pasiūlymai verslui. Darbą sudaro keturios pagrindinės dalys: probleminė, teorinė, praktinė ir projektinė, o taip pat įvadas, išvados ir pasiūlymai, literatūros sąrašas. Darbo apimtis –87 p. teksto be priedų, iliustracijos, lentelės, grafikai, bibliografiniai šaltiniai. Atskirai pridedami darbo priedai.