This study analyzes various forms of visual and textual rhetoric found in popular black-owned print media from 1900-1970, including: beauty product advertisements, magazine cover photography and feature articles in order to contribute to a rhetorical history of color bias within the African-American community. The imagery included here validated and encouraged the transformation and lightening of African-American bodies through what I call embodied mimicry in order to achieve dominance within the racial group and a semblance of acceptance outside of it. Mimicry of white societal standards by African-Americans including: formatting of print media, circulation of beauty ads and physical embodiment of white physical features ultimately re-inscribed the tenets of racism into the black public sphere in the form of colorism. The intention of this research is to analyze the rhetorical history of colorism in order to better understand the current state of colorism in American society. / Includes bibliography. / Thesis (M.A.)--Florida Atlantic University, 2016. / FAU Electronic Theses and Dissertations Collection

This study focuses on dark-skinned, Black women's representation in Black sitcoms. Through a mixed-methods use of a comparative textual analysis and focus group, the content and context of episodes from A Different World and Dear White People are explored to illustrate portrayals of dark-skinned, Black women and how these portrayals affect dark-skinned, Black women's self-esteem. Its findings contribute to colorism research by exploring colorism in Black sitcoms. Because this topic is largely unexplored, this study seeks to begin a conversation about dark skinned, Black women's representation in Black sitcoms. The main objective is to ultimately improve their depictions and roles in Black sitcoms and hold Black creatives responsible for the role they play in promoting colorism and its ultimate effect on Black women's self esteem.