Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-09-04T21:21:48Z No. of bitstreams: 1 RafaelFrancaDaSilva_DISSERT.pdf: 4770618 bytes, checksum: 1dc4b4b2f46df6781377f5f7a6b8e555 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-09-11T21:08:42Z (GMT) No. of bitstreams: 1 RafaelFrancaDaSilva_DISSERT.pdf: 4770618 bytes, checksum: 1dc4b4b2f46df6781377f5f7a6b8e555 (MD5) / Made available in DSpace on 2017-09-11T21:08:42Z (GMT). No. of bitstreams: 1 RafaelFrancaDaSilva_DISSERT.pdf: 4770618 bytes, checksum: 1dc4b4b2f46df6781377f5f7a6b8e555 (MD5) Previous issue date: 2017-03-16 / Coordena??o de Aperfei?oamento de Pessoal de N?vel Superior (CAPES) / A presente pesquisa contempla o com?rcio tradicional de g?nero aliment?cio do Aglomerado Urbano Crajubar, localizado na por??o Sul do Estado do Cear?. Esse segmento atravessa um per?odo de transforma??es decorrentes do novo cen?rio concorrencial que se delineou com a chegada dos estabelecimentos das redes globais de com?rcio em Juazeiro do Norte. Frente ao papel desempenhado pelas unidades globais, os pequenos comerciantes varejistas do setor aliment?cio reafirmam novas facetas e revelam mudan?as e perman?ncias nas suas novas formas de atua??o. Nesse sentido, o trabalho objetivou analisar o com?rcio tradicional de g?nero aliment?cio do Crajubar, no contexto em que os hipermercados (Atacad?o Distribuidora, Maxxi Atacado, Hiper Bompre?o e Assa? Atacadista) pertencentes ?s grandes redes globais redefinem as rela??es estabelecidas entre pequenos comerciantes e os fornecedores locais. Debru?ou-se sobre a import?ncia da atividade comercial na din?mica hist?rico-espacial de Juazeiro do Norte, Crato e Barbalha e na atual configura??o espacial do aglomerado, real?ando as implica??es decorrentes e promovidas pelas redes globais de com?rcio. Realizou-se estudo bibliogr?fico, documental, historiogr?fico e pesquisa de campo, com aplica??o de entrevistas junto aos propriet?rios de estabelecimentos varejistas e aos principais ?rg?os envolvidos na din?mica comercial do Crajubar. A expans?o do com?rcio no aglomerado, principalmente, de Juazeiro do Norte, revela a import?ncia desse segmento que abrange uma escala mesorregional. A d?cada de 1990 constitui-se um marco do crescimento do n?mero de estabelecimentos varejistas e atacadistas no Crajubar e da consolida??o de Juazeiro do Norte como maior emp?rio comercial do aglomerado. Com a introdu??o das redes globais de com?rcio, na primeira d?cada do s?culo XXI, os mercadinhos, mercearias, bodegas e mercantis do Crajubar veem-se sob a necessidade de inovar-se, adotando estrat?gias de mudan?a para permanecer no mercado. O cen?rio atual do segmento comercial nas cidades de Crato, Juazeiro do Norte e Barbalha ? marcado pela resist?ncia dos pequenos varejistas diante das grandes grupos globais de com?rcio. Concomitantemente, as novas rela??es concorrenciais estabelecidas entre os pequenos varejistas, fornecedores locais e as grandes redes globais de com?rcio demonstram que, no bojo do avan?o t?cnico e da moderniza??o desse segmento econ?mico, formas antigas e novas de com?rcio convivem e se relacionam, (re)configurando e (re)definindo a din?mica espacial das cidades. / The present research contemplates the traditional commerce of foodstuff from Aglomerado Urbano Crajubar, located in the part south of Cear? State. This segment is going through a period of changes arising from the new competitive scenario that it was delineated with the arrival of establishments of global networks of commerce in Juazeiro do Norte. Front of the role played by global/worldwide unities, small retail merchants of food sector reaffirm new facets and reveal changes and permanence of new ways of acting. Therefore, the study aimed to analyse the traditional food commerce from Crajubar, in the context the hypermarkets(Atacad?o Distribuidora, Maxxi Atacado, Hiper Bompre?o and Assa? Atacadista) belonging to large global networks redefine the relation established between small merchants and local suppliers. It focused on the importance of commercial activity in the historical spatial dynamics of Juazeiro do Norte, Crato e Barbalha and in the current spatial configuration of urban aglomeration, highlighting the implications arising and promoted by global networks of trade. It was performed bibliographic study, documentary, historiografic and field studies through interviews with owners of retail establishments and to the main bodies involved in the commercial dynamics of Crajubar. The expansion of commerce in the aglomeration, mainly of Juazeiro do Norte, reveals the importance of this segment that encompasses a meso-reginal scale. The decade of 1990 constitutes a mark of the growth in the number of establishment retailer and wholesaler in Crajubar and of the consolidation of Juazeiro do Norte as the largest commercial emporium of aglomeration. With the introduce global networks of commerce, in the first decade 21st century, the small markets, groceries, bodegas and markets from Crajubar find themselves under the necessity of innovating, they are adopting change strategies to remain in the market. Present scenario of commercial segment in the cities of Crato, Juazeiro do Norte and Barbalha it is marked by resistance of small retailers in the face of the large global trading groups. Concomitantly, the new competitive relations established among small retailers, local suppliers and large global networks of trade demonstrate within technical advance and inside economic segment, Old and new forms of commerce coexist and relate to, (re)configuring and (re)defining spatial dynamics of the cities.

Submitted by Automa??o e Estat?stica (sst@bczm.ufrn.br) on 2017-06-02T20:01:57Z No. of bitstreams: 1 SoneideMouraDaCosta_DISSERT.pdf: 3498124 bytes, checksum: 09aee87d5cfa03d848c0113f06976399 (MD5) / Approved for entry into archive by Arlan Eloi Leite Silva (eloihistoriador@yahoo.com.br) on 2017-06-06T22:32:13Z (GMT) No. of bitstreams: 1 SoneideMouraDaCosta_DISSERT.pdf: 3498124 bytes, checksum: 09aee87d5cfa03d848c0113f06976399 (MD5) / Made available in DSpace on 2017-06-06T22:32:13Z (GMT). No. of bitstreams: 1 SoneideMouraDaCosta_DISSERT.pdf: 3498124 bytes, checksum: 09aee87d5cfa03d848c0113f06976399 (MD5) Previous issue date: 2017-03-07 / Sendo o bin?mio com?rcio e cidade, indissoci?vel, empreende-se que a produ??o do espa?o urbano pode ser entendida ? luz da atividade comercial ao passo que este, ou seja, o espa?o, influencia na produ??o e localiza??o do com?rcio. Desta forma, a pesquisa enveredou pela discuss?o do processo de expans?o urbana de Natal/RN em dire??o ? Zona Norte via pol?tica habitacional e o percurso assumido pelo com?rcio tradicional nas ruas Pomp?ia, Chegan?a e Boa Sorte. O trabalho est? embasado em pesquisa bibliogr?fica, documental e pesquisa de campo. Do ponto de vista te?rico-metodol?gico, adotou-se o m?todo regressivo-progressivo proposto por Lefebvre (2000), cuja perspectiva de investiga??o est? organizada em tr?s momentos: descritivo; anal?tico-regressivo e hist?rico-gen?rico. A an?lise desenvolvida revelou que a atividade comercial na Pomp?ia, Chegan?a e Boa Sorte apresenta um car?ter de proximidade f?sica e social, uma vez que, al?m de atender a demanda de consumo local e de bairros pr?ximos a estas, tamb?m mant?m uma clientela fidedigna no que concernem ?s rela??es de compra com o comerciante da rua. Outrossim, mesmo n?o se configurando como grandes corredores de passagem na Zona Norte, estas ruas se constituem em l?cus de representa??o s?cio-espacial embasada, por um lado na l?gica de reprodu??o hegem?nica e por um lado na reprodu??o da vida. Ainda que inserido no contexto da crise econ?mica, tamb?m vivenciada no Rio Grande do Norte e que repercute em altas taxas de desemprego, o com?rcio da Pomp?ia, Chegan?a e Boa Sorte apresenta perspectivas de crescimento, principalmente no tocante ao com?rcio informal, sendo este ?ltimo uma possibilidade de garantia de renda familiar alternativa. / Understanding the binomial commerce and city, inseparable, it is realized that the production of the urban space can be understood from the commercial activity whereas this, that is, the space, influences in the production and location of the commerce. In this way, the research began by discussing the process of urban expansion of Natal / RN towards the North Zone through housing policy and the path taken by the traditional commerce in the streets Pompeia, Chegan?a and Boa Sorte. The dissertation is based on bibliographical research, documentary and field research. From the theoretical-methodological point of view, the regressiveprogressive method proposed by Lefebvre (2000) was adopted. The research perspective of this method is organized in three moments: descriptive; analyticregressive and historical-generic. The analysis revealed that the commercial activity in Pompeia, Chegan?a and Boa Sorte has a physical and social proximity, because it meets the demand of local consumption and neighborhoods close to them and maintains a trustworthy clientele in relation to the purchase relations with The street merchant. Moreover, even though they are not configured as major passageways in the North Zone, these streets constitute a locus of socio-spatial representation based on the logic of hegemonic reproduction and reproduction of life. Although in the context of the economic crisis, also experienced in Rio Grande do Norte and which has a high unemployment rate, the commercial activity in the streets of Pompeia, Chegan?a and Boa Sorte presents growth prospects, especially with regard to informal commerce, which is a possibility to guarantee alternative family income.