This study is an attempt to analyse British interests in Egypt during the twenty-three years before the French expedition of 1798, and centres around George Baldwin, the only permanent English resident in the country at that time, who foresaw its importance to Britain in the event of a war with France. Although much stress is placed on Baldwin's promotion of the Bed Sea route to India, a proper evaluation of British activity necessarily encompasses a comprehensive survey of Anglo-Egyptian relations during the period. Chapter I deals with the first four years of Baldwin's residence, from 1775 to 1779, when he was primarily concerned with his work as a merchant; his trade was carried on concurrently in Suez, Alexandria and Cairo, and he was also involved in expediting the East India Company's dispatches to and from India. In 1779, he was forced to flee the country after a major clash with the ruling beys; it became clear to him then that any further activity in Egypt would only be possible with the establishment of official consular representation. Chapter II is concerned with the years 1779 to 1786 during the absence of Baldwin, when the French were busily involved in securing the right to navigate the Red Sea; this resulted in the Truguet agreements of 1785. Chapter III concentrates on the British reaction to the agreements, and points to the fact that Henry Dundas, the senior member of the newly-created Board of Control for Indian Affairs, les instrumental in appointing Baldwin as Consul-General in Egypt. Chapter IV is an examination of the seven years, from 1786 to 1793, of the British consulate, at the aid of which the post was discontinued. The last chapter shows how Baldwin remained in Egypt until March 1798 when ill-health and poverty obliged him to leave, and how, finally, it was to him that the commanders of the Mediterranean forces turned in preparing plans for the British landings in Egypt in March 1801.

nÃo hà / This dissertation is a presentation of practical studies based on statistics and other data of the International Trade Balance, imports and exports of North-East Region of Brazil --of which the three most import states are Bahia, Cearà and Pernambuco--, and of national economic from 1990 through 2001. The figures of foreign commerce of each individual state, of the whole region, and of the country as a whole, are measured and compared. The grade of openness of each of these economies is revealed. Through the method of Ordinary Minimum Squares (OMM) an estimate is made of the past impact of internal variables like price (exchange rates), local revenues (industrial production and ICMS), and external revenues (the USA index of Industrial Product and GNP) on the regionâs ability to augment the volume of exports and imports. / This dissertation is a presentation of practical studies based on statistics and other data of the International Trade Balance, imports and exports of North-East Region of Brazil --of which the three most import states are Bahia, Cearà and Pernambuco--, and of national economic from 1990 through 2001. The figures of foreign commerce of each individual state, of the whole region, and of the country as a whole, are measured and compared. The grade of openness of each of these economies is revealed. Through the method of Ordinary Minimum Squares (OMM) an estimate is made of the past impact of internal variables like price (exchange rates), local revenues (industrial production and ICMS), and external revenues (the USA index of Industrial Product and GNP) on the regionâs ability to augment the volume of exports and imports.

Based on a variety of analytical approaches, this paper proposes marketing plan of e-commerce for the entry into foreign market. Both external and internal environmental factors are analysed and are used for SWOT analysis. The paper also analyses different communication channels of digital marketing which the monitored business currently use. It contains proposals to improve their efficient utilisation. The outcome is the design of complex communication mix in the digital environment, along with the specification of its individual phases when entering a new market.