La presente investigación tiene como principal objetivo determinar cómo ha influenciado los instrumentos de promoción comercial de PROMPERÚ en el desempeño exportador de las micro y pequeñas empresas (MYPES) del subsector confecciones, de prendas de vestir, de Lima, en el periodo 2016-2019. En el primer capítulo, se desarrolla el marco teórico, en el cual se detallan las definiciones, antecedentes de la investigación y bases teóricas, relacionadas a los instrumentos de promoción comercial de las exportaciones. En el segundo capítulo, se incluye el plan de investigación, en el cual se definen la situación problemática, las preguntas de investigación, objetivos de investigación e hipótesis. En el tercer capítulo, se determina la metodología de trabajo, en el cual se definen el enfoque y diseño de la investigación, proceso de muestreo e instrumentos. En el cuarto capítulo, se realiza el enfoque mixto. En la fase cualitativa, se analiza y expone los resultados obtenidos de las entrevistas realizadas a expertos y empresas del subsector confecciones. Luego, en la fase cuantitativa, se explica el modelo de causalidad empleado. En el quinto capítulo, se ejecuta y analiza los resultados obtenidos. Para esta investigación, se valida el efecto de los instrumentos de promoción comercial de PROMPERÚ en el desempeño exportador de las MYPES del subsector confecciones, de prendas de vestir, de Lima. Finalmente, en base a los objetivos e hipótesis planteados, sugerimos recomendaciones, en base a los resultados, a la población de estudio, a PROMPERÚ y a la comunidad académica para futuras investigaciones de mayor alcance cuantitativo. / The main objective of this research is to determine how PROMPERÚ’s trade promotion instruments has influenced on export performance of micro and small companies (SME’s) in the apparel industry of Lima, during the years 2016-2019. In the first chapter, the theoretical framework is developed, which details the definitions, research background and theoretical bases related to the trade promotion instruments. In the second chapter, the research plan is included, which defines the problem situation, the research questions, research objectives and hypotheses. In the third chapter, we proceed to define the work methodology, which details the focus and design of the research, sampling process and instruments. In the fourth chapter, the mixed methods are performed. In the qualitative phase, the results obtained from interviews with experts and companies of the apparel industry are analyzed and presented. Regarding the quantitative phase, the causality model used is explained. In the fifth chapter, the results obtained are executed and analyzed. For this research, the effect of PROMPERÚ’s trade promotion instruments on the export performance of SME’s of the Lima apparel industry is validated. Finally, based on the objectives and hypotheses raised, we suggest recommendations, based on the results, to the study population, PROMPERÚ and the academic community for future research of greater quantitative scope. / Tesis

Submitted by Elesbão Santiago Neto (neto10uepb@cche.uepb.edu.br) on 2018-07-17T13:17:40Z No. of bitstreams: 1 PDF - Carla Goreth Araújo da Silva Farias.pdf: 30640486 bytes, checksum: 7d7ac554db0c19b8c1db8fd68fa52529 (MD5) / Made available in DSpace on 2018-07-17T13:17:40Z (GMT). No. of bitstreams: 1 PDF - Carla Goreth Araújo da Silva Farias.pdf: 30640486 bytes, checksum: 7d7ac554db0c19b8c1db8fd68fa52529 (MD5) Previous issue date: 2015-02-05 / CAPES / The research paper aims to analyze the strategies of Brazil that contribute to the attraction of Foreign Direct Investment to Brazil in the period 2003-2013. As such, a contextualization of worldwide investment flows was made, highlighting the participation of Brazil, and emphasizing the flows designated for Brazil. Subsequently, an analysis of the sectorial destinations of these investments was made, underscoring its effects on the Brazilian economy. Previously, the strategies for attracting investments were studied, with an analysis of the direct and indirect effects that contribute favorably to the attraction of cash flow to the country. The analysis was conducted by a qualitative survey i.e. an exploratory analysis of the data, using bibliographic reference, website researches and official documents provided by the Brazilian Government. It was noted that the Government remained committed to attracting foreign investment, implementing and innovating in the development of strategies to attract productive capital, with a view mainly to ensure innovative production processes for the country. It was found that the Federal Government in the period 2003-2013 demonstrated deliberate actions in order to attract FDI. / A pesquisa tem como objetivo analisar as estratégias brasileiras que contribuem para atração dos Investimentos Estrangeiros Diretos para o Brasil no período 2003-2013. Para tanto, foi realizado uma contextualização dos fluxos mundiais de investimento, destacando a participação brasileira, enfatizando a evolução desses fluxos para o Brasil. Em seguida, fez-se uma análise acerca do destino setorial desses investimentos, ressaltando os efeitos sobre a economia brasileira. Posteriormente, foram estudadas as estratégias de atração de investimentos, com análise dos efeitos diretos e indiretos que contribuem favoravelmente na atração dos fluxos para o país. A análise foi realizada a partir de levantamento qualitativo, ou seja, análise exploratória dos dados, utilizando-se de consulta bibliográfica e pesquisas aos portais e documentos oficiais disponibilizados pelo governo brasileiro. Ficou constatado que o Governo se manteve empenhado na atração de investimentos estrangeiros, aplicando e inovando na elaboração de estratégias destinadas a atrair os capitais produtivos, tendo em vista principalmente assegurar processos produtivos inovadores para o país. Verificou-se que o Governo Federal no período 2003-2013 pôs em prática ações deliberadas com o objetivo de atrair IED..,