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This thesis aims to suggest the commercial use of geocaching in the Czech Republic, based on marketing situation analysis for the area of options. The first part of this thesis investigates theoretical basics of geocaching and its commercial use, strategic marketing and marketing research. The next part processes several case studies regarding the campaign of some subjects who have already used geocaching. For example, from foreign countries, it is Timberland and Chrysler Jeep, and from the Czech Republic, it is Pilsner Urquell, Staropramen or a project like Stratocaching. Finally, analysis of the market and of the tools of the subject's marketing communication is used to make a suggestion for the commercial use of geocaching. Based on previous findings, it is suggested in detail for the project Museum Fotoateliér Seidel to create two caches with a theme of photos by Josef and František Seidel, in which it would be parts of the set.

The definition of environmental sustainability has emerged strongly in the past decades. Industrial organizations worldwide have gone through a number of changes to take their social responsibilities and maintain sustainability by, among other things, replacing the conventional energy-based applications by renewable energy-based solutions. A so-called hybrid power system for electrification, consisting of wind turbines and solar panels, was developed by Vertical Wind AB to be installed on rooftops of residential buildings. The present thesis project analyzed the willingness of the large real estate companies in Uppsala region to adopt the new concept for electrification and conducted a market research on the new developed wind turbines, by Vertical Wind AB, in addition to solar- and wind resources in the target locations. It turned out that the willingness of having such a power system for electrification was high but not extremely high as expected and the hybrid power system was perceived as any other product or investment on the market where profitability is the vital decision parameter while the environmental aspect was slightly considered.

No / A steel hot rolling mill subjects steel slabs to high temperatures and pressures in order to form steel coils. We describe the scheduling problem for a steel hot rolling mill. We detail the operation of a commercial decision support system which provides semi-automatic schedules, comparing its operation with existing, manual planning procedures. This commercial system is currently in use in several steel mills worldwide. The system features a very detailed multiobjective model of the steel hot rolling process. This model is solved using a variety of bespoke local and Tabu search heuristics. We describe both this model and the heuristics used to solve it. The production environment is highly unstable with frequent, unforeseen events interrupting planned production. We describe how the scheduling system's models, algorithms and interfaces have been developed to handle this instability. We consider particularly the impact on existing planning and production systems and the qualitative improvements which result from the system's implementation.

The diploma thesis analyses the commercial use of internet in the Czech Republic. It briefly describes the development of the internet towards the development of electronic commerce in the world and in the Czech Republic and defines the various stages of e-commerce. It refers to the various advantages and disadvantages of participation in online trading and analyses development of selected quantitative and qualitative indicators in the past approximately five years. From the consumer perspective it focuses on trends in the number of internet users, their shopping behaviour and their relationship to payments on the internet. Approaching business it examines corporate internet access, website presentation and development of e-shops in CR. The conclusion of the thesis is dedicated to the selected barriers to the further development of online business at both national and international level within the European Union.

This thesis examines a typical Montreal housing type---the multiplex, a time-tested model to accommodate commercial activities. The focus of this research is on its physical characteristics, which facilitate small-scale commercial transformations of homes with specific needs for different businesses. / Chapter 1 introduces the theoretical background of this thesis, and places it in the context of previous research on the subject of small-scale transformations of dwellings. / Chapter 2 reviews the history of shophouses in Montreal from 1642, when the city was founded, through to the Industrial Age. / Chapter 3 begins with a general discussion of the multiplex dwelling---its basic forms, types, and architectural character. The second section of this chapter introduces the case studies. These trace the interior transformations of four multiplexes, all of which were built in the first decade of this century. / In Chapter 4 and 5, the spatial changes identified and collected in all four cases are closely examined. All existing changes have been photographed. These changes are associated with the specific needs of each shop; the four cases were tested, and proved the building's adaptable nature to different degrees. All changes are further regrouped and analyzed according to four important elements---bearing members, non-bearing members, service, and circulation. (Abstract shortened by UMI.)

This thesis analyses the possible utilizations of social networks by companies in order to obtain benefits in their field of business. This study is focused on the most popular social network on a global scope, i.e. Facebook, Twitter, LinkedIn, Google+ and YouTube. The theoretical section summarizes and provides an analysis of its suitability and possibility for applications in commercial companies. The possibilities discussed are in particular marketing, client communication, brand development and public relations. Moreover, the practical part of this thesis lists the main case studies that depict the utilization of social networks in practice and highlight the benefits the individual companies gain and their costs. Case studies further discuss the use of social networks by traditional and less traditional means for small and larger-sized companies. The thesis is complemented by applied research of social network activities of companies and the analysis of the perception of their users, which is realized by questionnaire survey.

The thesis deals with theme of social networks especially from the view of companies. The thesis is divided into two main parts -- theoretical and practical. There is a necessary knowledge base of social networks and its use from perspective of a company in the theoretical part. There is also mentioned the topic of social networks analytics because it's the main theme of the practical part of the thesis. The research in the practical part analyzes the companies from Czech Republic, Germany and United States of America. The research is aimed on their behavior on Facebook and their company presentations there. There are two methods used in the practical part. One method compares the list of companies during the time period of 3 year (90 days of 2011 compared to 90 days of 2014). The other one compares the list of companies from geographical point of view. The goal of the practical part of the thesis if evaluation of pre-defined hypotheses.

This thesis focuses explores the laws for drone use in the real estate practice. In each chapter, the legislation for the commercial use of drones is described for the following states - the Czech Republic, Slovakia, France, Belgium, the Great Britain and the United States of America. In the final chapter there is a comparison of different law aspects from all studied countries.