This diploma thesis deals with the subject of online marketing communication in the selected online reservation site. The presented thesis is based on the explanation of the theoretical concepts related to the practical part of the thesis. The main aim of this document is the description, evaluation and following analysis of online marketing communication of the chosen reservation site. The output of the analysis is the submission of proposals to improve existing activities of Booking.com in the Czech Republic. Among the main recommendations of this thesis are proposals on how to improve online marketing communication and sales strategy.

The aim of this thesis is to identify opportunities and ways of using blogs for marketing purposes, to give a basic overview of the state of the blogospere in the Czech republic and to evaluate the importance of blogs as a PR tool. The thesis is divided into 2 parts - theoretical a practical. The theoretical part deals with the topic PR, its definition, pros and cons, classification, strategical PR process, PR tools, evaluation of efectiveness and PR on the Internet. The following chapter is about blogs and - besides their definition, history or typology - describes also how they can be used in pursuance of communication of companies. Also results of the research Blogbarometer 2015 are introduced there. The practical part comprises of interviews with bloggers and companies and results of the questionnaire among blog readers. The final chapter includes a case study, the purpose of which is to demonstrate possible ways of cooperation with bloggers using an example of a particular company.

This diploma thesis focuses on the role of social network Facebook in the process of English teaching and learning at the second level at Czech primary schools. The theoretical part concentrates on the methodology typically used in TEFL during 20th and 21st century, online teaching and learning as well as communication, describes the history and development of Facebook and deals with the question of online safety. The practical part firstly informs the reader about the development of the research procedure, states the aims and describes the research background. Secondly it deals with the data collection, assessment and evaluation and presents the results acquired from the research. The research was designed to reveal the possible benefits of the use of Facebook in the TEFL process; it consisted of a questionnaire and two types of observation performed by the author of this thesis.

No description available.