An immense degree of linguistic diversity exists in the work force where it is possible for speakers of twenty-three home languages to come into contact on the work floor. The language of management in industry is predominantly English; while supervisors are primarily English- or Afrikaans-speaking. Misinterpretation of speaker intent plays a significant role in communication breakdown that occurs when management or foremen/supervisors communicate directly with workers who do not understand the two erstwhile official languages sufficiently or not at all. Reagan ( 1 986) hypothesized that the greatest number of problems are caused by what might be termed mutual ignorance, rather than by language difficulties. The aim of the thesis was therefore to establish what constitutes the mutual ignorance that leads to misinterpretation of speaker intent. The Hymesian model, the ethnography of speaking, was used as a model for an analysis of sociolinguistic features in factories in the Pretoria-WitwatersrandVereeniging area. For data collection a process of triangulation was used and qualitative and quantitative methods used. The Free Attitude Interview technique was used for unstructured interviews. Other methods include observation, and elicitation procedures such as the Discourse Completion Test, which were used in structured interviews. Language preference, forms of address and politeness markers were examined. Findings revealed that the major differences were found to be in the area of non-verbal behaviour. Speakers of Afrikaans and English are, on the whole, unaware of politeness markers used by speakers of African languages. Afrikaans and English speakers are unaware of offensive non-verbal behaviour used by them. It is revealing that speakers of the official languages believe this to be the very area that makes communication possible, but it is the area in which they may cause offence. It was also found that speakers of African languages have adopted many of the features of the power dominant group at work. The findings of the research are important for the development of strategies for overcoming misinterpretation of speaker intent and negative stereotyping. This research was undertaken as part of the Human Sciences Research Council's programme entitled Language in the labour situation. / Linguistics and Modern Languages / D.Litt. et Phil. (Linguistics)

This dissertation examines the meanings that young adults give to their mobile phones in the township of Hooggenoeg in Grahamstown in the Eastern Cape. The research was predominantly conducted through individual interviews with nine young adults as well as two small gender-based focus groups. Participant observation as well as a close reading of the popular mobile website Outoilet also contributed to the study. Drawing on Silverstone, Hirsch and Morley’s (1992) work into the meanings attributed to the mobile phone through the domestication processes of appropriation, objectification, incorporation and conversion, the study argues for the heterogeneous roles defined for mobile phones as they are integrated into different cultural contexts. The term ‘raw phones’ in the thesis title refers to a particular cultural understanding of respectability in mainly working-class ‘coloured’¹ communities in South Africa, as described by Salo (2007) and Ross (2010), in which race, class and gender converge in the construction of the respectable person’s opposite – a lascivious, almost certainly female, dependent, black and primitive ‘raw’ Other. The study argues that in Hooggenoeg, the mobile phone becomes part of semantic processes that define both respectability and ‘rawness’ , thus helping to reproduce social relations in this community along lines of race, class and gender. A major focus of the study is the instant messaging application MXit, and how it assists in the social production of space, by helping to constitute both private and dispersed network spaces of virtual communication, in a setting where social life is otherwise very public, and social networks outside of cyberspace are densely contiguous and localised. In contrast, gossip mobile website Outoilet seems to intensify this contiguous experience of space. My findings contest generalised claims, predominantly from the developed world, which assert that the mobile phone promotes mobility and an individualised society, and show that in particular contexts it may in fact promote immobility and create a collective sociability.

Educational Studies / D. Ed. (Comparative Education)

Educational Studies / D. Ed. (Comparative Education)