Thesis (Ph.D.(Communication Management))-University of Pretoria, 2005. / Summaries in English and Afrikaans. Includes bibliographical references. Available on the Internet via the World Wide Web.

Submitted in fulfilment of the requirements for the Degree of Master of Technology in Language Practice,Durban University of Technology, 2017. / TVET colleges have to overcome the negative views of the prospective students that their marketing strategies are meant to attract. This research offers an approach which focusses specifically on the language used in TVET marketing and the impact which this is likely to have on the prospective students. The investigation targeted 40 first year students from 2 different TVETs in order to ascertain their responses to the language of the TVET advertisements. The researcher used questionnaires to collect data. . All of the respondents were randomly selected. The findings of this study show that the targeted audience were not consulted or surveyed; language style did not suit the age and background of the average students it is meant to address; and the marketing strategies did not reach societies such as those in deep rural areas. The study concludes that TVET marketing strategies are inadequate. TVET management has not interrogated the effectiveness of its marketing strategies. The US model that they adopted does not meet the expectations of the target population. / M

The study covers both new and traditional media channels in relation to impact based advertising. It creates a new eight factors model that attempts to highlight the stregths and weaknesses of ten different media types. The study also focuses on the current and future trends of marketing.

This thesis deals with an analysis of marketing communication in two selected companies operating multiplexes. It is Premiere Cinemas Czech s.r.o and Cinestar s.r.o. The thesis is devided into a theoretical and practical part. Theoretical part focuses on marketing mix of services and particularly communication mix. Practical part compares marketing mix of both companies, their differences in individual parts and it aims at the tools of communication mix, especially sales support tools. This work also includes a questionnaire survey investigating whether respondents distinguish between individual companies and if they know and use sales support tools of multiplexes. Some recommendations have been suggested based on this.

The topic of this thesis is to analyze marketing activities and an analysis of new product development by personnel consulting companies in the B2B market. As part of this paper the marketing communication is approached and the development of of a new service mapped in detail. This new product has been succesfully launched to market during the preparation of this thesis. The theoretical part serves as the basis for a practical part, approaches HR agencies environment and features of the B2B market. It also describes marketing theory with specifics for marketing of services and B2B marketing. The practical part presents selected personnel consulting organisation and introduces its marketing activities. Furthermore it focuses on marketing analysis of the situation and new product development and its launch on the market. The thesis uses mainly the method of scientific description and analysis, based on internal company resources and also interviews with experts on given topics among company representatives.

M. Comm. / The primary purpose of this study was to consider the components of each pillar of competitive advantage, how leadership influences each pillar and to determine whether this in turn influences customer satisfaction and/or sustainable competitive advantage leading to the survival of the organisation. The literature review was used to accomplish the secondary objectives of discussing strategy, strategic leadership, sustainable competitive advantage and its pillars. The literature review was also used to model the interconnected relationships present in the industry. An overview of the event management industry was provided by means of the research that was conducted.

This thesis deals with the analysis and consequential optimization of marketing communication towards business customers of one of the leading telecommunications operators in the Czech Republic The aim of the work is a detailed analysis of the current state of using marketing communication tools, detection of gaps compared with expectations of corporate customers. The goal is to set communication mix that will meet theirs expectations. Business customers are strategically key segment to which it is necessary to pay attention to and which it is necessary to obtain truly stable competitive advantage. One of the pillars to achieve this is just setting optimal communication tools.

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This diploma thesis is focused on marketing, specifically the communication mix. The theoretical part defines the most important concepts needed to understand the issue. At the same time, there are described analyzes, which will be later used in the analytical part, that evaluates the current state of the selected company. Based on that analyzes, the last part of the thesis will propose solutions to the identified deficiencies to correspond with the main goal of the work.

This thesis deals with marketing strategy of Motortec, Ltd. The company is an authorized dealer of vehicle brands Fiat, Alfa Romeo, Lancia and Jeep and provides authorized servise for vehicles of all brands. In the company there is no person responsible for marketing. The purpose of the thesis is to design a marketing strategy of the company.