Thesis (Ph.D.)--University of Western Australia, 2006.

Thesis (doctoral)--Universität Tübingen. / Includes bibliographical references (p. 245-256).

Thesis (M.B.A.) - Carleton University, 2007. / Includes bibliographical references (p. 214-221). Also available in electronic format on the Internet.

Thesis (Ph.D.)--Duquesne University, 2005. / Title from document title page. Abstract included in electronic submission form. Includes bibliographical references (p. 179-191) and index.

Thesis (Ph. D.)--University of Iowa, 2001. / Supervisor: Steve Duck. Title-page, preliminaries, Certificate of approval, and Table of contents also issued in paper (xv, 9 leaves ; 28 cm.). Includes bibliographical references. Also issued on CD-ROM (104 files, 37 megabytes).

Thesis (M.A.)--Ohio University, August, 2009. / Title from PDF t.p. Includes bibliographical references.

The subject of my diploma thesis was analysis of marketing methods usage in managing the chosen town - Římov. After study of literature, I explained the main statements connected with marketing. With help of local councilor, I prepered characteristic of the town, acces current situation and recommend some suggestion and hints.

The main objective is evaluation of Hotel SwissHouse's marketing communication. Based on analysis suggest improvements for marketing communication.Theoretical part contains publications which provide an overview of marketing communication. Additionally thesis contains SwissHouse details based on observation and survey, organizational structure and services provided by the hotel. Practical focuses on the communications of the hotel SwissHouse based on observation and questioners survey. The main goal is to evaluate efficiency of marketing communication listening to the form of reviews, complaints, inquiries. Thesis also concerns with the modern communications technologies: Facebook, direct mailing.The thesis proposes improvements for marketing communication of SwissHotel: the newsletter proposal, link building, marketing research in collaboration with local school, responses on reviews, records of complaints and improving Facebook profile. Thesis also proposes improvements of marketing communication and new communication channels. Therewithal thesis serves as a source of information for the hotel management to enable better response on the customer's demand.

This thesis gains an insight into advertising and integrated marketing communications with an exploration of the relationships between advertisers and consumers at the meso level of interface between the two groups. As an initial investigation into advertising and integrated marketing communications and its relationships to consumers’ behaviour, the inquiry develops by exploring an alternative lineage of interpretive consumer research. The two areas of focus emerging from the literature review are the concepts of manufacturing consent (Herman and Chomsky, 2002) as the macro advertiser/sender level of behaviour and the concept of motivational behaviour research (Tadajewski, 2006) as the micro consumer/receiver level of behaviour. The study utilises a mixed methods research design to explore the interface between advertisers and consumers. From the analysis of the commonalites and variances within the data, a mapping of behaviour between the two groups presented a new and unexpected set of interactions. Interactions that reflect the Foundation Premises within the work of Vargo and Lush (2008) by developing an emergent conceptual model.

Thesis (MTech (Marketing))--Cape Peninsula University of Technology, 2015. / The rapid growth of social media has resulted in digital information and communications technology (ICT) channels for individuals to connect with each other and the rest of their world. Consequently, social network sites (SNS) and other mobile applications have become an integral part of life, as well as a daily destination for billions of individuals, offering them novel and an instant means of communication in this interactive ICT space. Internet, social media and smartphone usage are also expanding prolifically in developing countries such as South Africa (SA). This incremental expansion of social media usage is directly related to the progression of Internet usage across the globe, primarily as a result of the irrevocable dissemination of smartphones. The use of social media has become the most common activity among modern adolescents and young adults (referred to as Generation Y or Millennials). SNS such as Facebook, Mxit, YouTube, Twitter, LinkedIn, Google+ and numerous others have grown exponentially in recent years, enabling Generation Y with a portal for entertainment and communication. The increase of social media adoption has captured the attention of marketers and consumers alike on a global scale, and with the quickly changing communication environments, marketers now confront new challenges in terms of understanding consumer behaviour, attitudinal responses and consumption patterns in the new millennium. Social media brings with it powerful opportunities for brands to engage with young consumers; create real time conversations; and provide immediate feedback via interactive marketing communications at a fraction of the cost compared to traditional media advertising. Internet and social media usage, as well as access, grown has prolifically in SA, while minimal research has been conducted regarding attitudes towards social network advertising (SNA). Millennials are sophisticated and technology savvy, therefore, social media is important to them to maintain contact with their friends, and to continually interact in the digital environment. Hence, it is important for organisations to strategically market their brands in a way that would appeal to this market, which is notoriously difficult to reach. Furthermore, Generation Y consumers have huge buying power and also exert a major influence on their household purchase behaviour, so their social media usage and attitudes towards various ICT platforms media are important to marketers. A complete knowledge base of this generation will enable brands to increase their marketing communication effectiveness when targeting this cohort. Yet, many organisations have used SNA without truly discerning the real attitudinal effect that it has on their young consumers