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1	An Analysis of Marketing in Saudi Arabia and American Marketing Executives' Knowledge About the Saudi Arabian Market Abunabaa, Abdelaziz M. 12 1900 (has links) The problem of the present study was to describe and analyze marketing in Saudi Arabia and American marketing executives' knowledge about the Saudi market. The purposes of the study were twofold: (1) to describe and analyze marketing in Saudi Arabia and (2) to determine what American marketing executives know about the Saudi Arabian market. This study employed both primary and secondary data. For the analysis of marketing in Saudi arabia, primarily secondary sources were used from the available literature. For the analysis of American marketing executives' knowledge about the Saudi Arabian market, primary sources were used in the form of American marketers' responses to a mailed questionnaire. marketing in Saudi Arabia marketing executives communication in marketing American marketing Marketing -- Saudi Arabia. Executives -- United States.
2	The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed Eamsobhana, Sudawadee 01 January 2005 (has links) The purpose of this study was to determine the relationship between the use of celebrities and the types of products endorsed. Advertisements from one popular magazine in the U.S. and two popular magazines in Thailand were used. Celebrities United States Marketing Celebrities Thailand Marketing Communication in marketing United States Communication in marketing Thailand Advertising campaigns United States Advertising campaigns Thailand Advertising campaigns Communication in marketing. Marketing Public Relations and Advertising

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An Analysis of Marketing in Saudi Arabia and American Marketing Executives' Knowledge About the Saudi Arabian Market

The cross-cultural research of United States and Thailand: The relationship between celebrity endorsers and types of product endorsed