La información es un conjunto de datos que sirve para construir un mensaje, pieza clave de la comunicación. La enorme cantidad de información ahora es una realidad. Esto implica en nosotros una ventaja en procesarla; porque se tiene acceso al conocimiento, pero es también un desafío, pues puede generar problemas de orden y falta de habilidades para asimilar los datos. En ese sentido, nos hemos encontrado con la masificación de la información debido a la tecnología, dando pie a encontrar una forma eficaz de gestionar la avalancha del conocimiento. Asimismo, en el aspecto laboral, dicho fenómeno no es menos importante, debido a que la comunicación en las organizaciones genera bienestar en los empleados; sin embargo, en la última década, la búsqueda e implementación de herramientas de comunicación está desvirtuando su objetivo y generan un exceso de información innecesaria. Sobre esto, los trabajadores necesitan autogestionar la información que reciben para hacerla más práctica de llevar, aplicando estrategias oportunas que permitan contrarrestar esta tendencia; mientras tanto, muchos continúan conectados a sus responsabilidades laborales en horarios fuera del tiempo de trabajo, ocasionando problemas debido a que los pocos usuarios no cuentan con capacidad para atender varias labores en simultáneo. De hecho, resulta insuficiente contrarrestar sus deficiencias en la organización del conocimiento. En ese sentido, se proponen estrategias de gestión de la información, pasando de ser usuarios cautivos de la avalancha de información a realizar una adecuada administración del conocimiento para la mejora del clima laboral y satisfacción laboral de los colaboradores, contrarrestando el fenómeno antes descrito como infoxicación. / Information is a set of data used to build a message, an important piece of communication. The huge amount of information is now a reality, this implies an advantage in processing it in our lives; because not only that you have access to knowledge, but it causes problems of order of the lack of skills to manage the data. In that sense, we have found that the mass of information due to technology, push us to find an effective way to manage that. Furthermore, in organizations, this phenomenon is relevant, because the communication in the organizations generates despite other things, well-being in the employees; however, in the last decade, the search and implementation of communication tools is distorting its objective and generating an unnecessary excess of information. On this, workers need to self-manage the information they receive, to make it more practical to process, applying timely strategies to counteract this trend; meanwhile, the amount of employees to continuing be connected to their work responsibilities during non-working hours is growing, causing problems because fewer ones do have the capacity to attend several tasks simultaneously. In fact, it is insufficient to counteract their deficiencies in the organization of knowledge. In that sense, the information management strategies are proposed, moving from being captive users of the information avalanche to manage knowledge for the improvement of the working environment and job satisfaction of the collaborators, counteracting the phenomenon described above as infoxification. / Trabajo de Suficiencia Profesional

The aim of this thesis is to define the corporate culture and communication in construction companies. The thesis contains definition of both terms. Evaluation of corporate cultures and communication in individual companies will be based on a quantitative questionnaire survey. Individual questions will have their own comments and at the end I will evaluate which of the cooperating companies has the best corporate culture and communication. I will also provide recommendations for possible changes. The cooperating companies are: DELTA Projektconsult, s.r.o .; KOMFORT, a.s .; OHL ŽS, a.s. The aim of the thesis is to theoretically define the topic of the importance of corporate culture and communication in the construction industry. In the practical part, then carry out a research investigation, analyze its results and assess their practical application in the construction area.

The aim of the thesis called Some specifics of communication in civil engineering has been to carry out research in construction companies and to find out to what extent they pay attention to corporate image in various respects – if (and eventually how) they make use of the Internet and how they present themselves to the public. On the other hand, part of the research focused on what emphasis do these companies put on internal communication with their employees. To prove or displace the initial hypotheses, several analyses have been made and research in 14 companies of different size carried out. The results have shown that construction companies pay attention to internal communication, however, they do not place much emphasis on presenting themselves to public. This way they underestimate the importance of positive corporate image, particularly in the media of the Internet.

The key objective of this master's thesis is to elucidate processes that increase the effectiveness of interpersonal communication in company Saint-Gobain Weber Terranova, Inc. The paper is divided into two main sections. The first part provides a theoretical summary. Followed second empirical section which is based on research of actual quality of interpersonal communication in company. The results of a questionary research as the main data-collecting tool will make a headstone for a set of proposals which will result in more effective internal communication in the above-mentioned company.

My thesis Factors of the verbal communication aimed at the economic sphere deals with the current topic from the field of communication in the economic sphere. Verbal communication is one of the basic tools of economy and business companies power applying. The thesis implies four main chapters. The first chapter describes the theoretical starting points of the work and defines the primary terms related to the topic verbal communication. The second chapter is attended to the specifics of the company communication, the communication target in the economical sphere, the purpose of the communication events in the economical sphere and to the strategy of the company communication. The third chapter is focused on the communication within the AHOLD Czech Republic Inc. company and the SPAR Czech business company LLC. The primary characteristics of these companies and the types of recorded texts are mentioned here. The fourth chapter is devoted to the comprehensive description of the distance communication according to the principles of the verbal communication theory. The aim of my work is the effort to the language capturing and understanding in relation to the practical activity in the business branch of the companies. The thesis tries to analyse specific communication events and to describe and specify the company distance communication according to the principles of the verbal communication theory. The specifics of the Czech business verbal communication are set down in the final part of this work.

Marketing, online marketing communication, advertising, marketing research, questionnaire survey