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Komunikácia značky Kotex / Communication of Kotex brandTichá, Lenka January 2007 (has links)
The objective of my diploma thesis is a complex analysis of communication strategy of Kotex brand, which was introduced in 2003, after a general relaunch. According to gained information I evaluate effectiveness of the selected communication tools by achieving marketing goals over a specified period of time. This thesis should confirm the suitability of the marketing mix applied for KOTEX brand in specific environment of feminine hygiene market considering the limited budget and target audience specification. Practical contribution of this thesis is passing judgment on suitability of selected communication strategy and also recommendation of another new as well as a recommendation of new and proper activities which would be possible to bring to life.
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A comparative study of satire and humour as communicative strategies in the poems of four Tsonga poetsRisenga, David Jinja 11 1900 (has links)
This study involves an investigation into the use of satire and humour as strategies of
communication. The poetry of four Tsonga poets selected for study includes these
strategies which are investigated for the purpose of determining the extent to which
they function as strategies of communication.
The study consists of four chapters which can be summarized as follows:
CHAPTER 1 contains the introduction, aim, scope and method of approach of the
entire study. Theories and definitions of satire and humour are also presented here.
In CHAPTER 2 the poems selected for study are analysed in terms of invective,
subtle and light-hearted satire.
CHAPTER 3 focuses attention on the style of presentation of comic and derisive
humour.
CHAPTER 4 highlights and elucidates the most significant findings of the study. The
most competent poet of the four at using satire and humour is identified and his
excellence declared and justified / African Languages / M.A. (African languages)
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A comparative study of satire and humour as communicative strategies in the poems of four Tsonga poetsRisenga, David Jinja 11 1900 (has links)
This study involves an investigation into the use of satire and humour as strategies of
communication. The poetry of four Tsonga poets selected for study includes these
strategies which are investigated for the purpose of determining the extent to which
they function as strategies of communication.
The study consists of four chapters which can be summarized as follows:
CHAPTER 1 contains the introduction, aim, scope and method of approach of the
entire study. Theories and definitions of satire and humour are also presented here.
In CHAPTER 2 the poems selected for study are analysed in terms of invective,
subtle and light-hearted satire.
CHAPTER 3 focuses attention on the style of presentation of comic and derisive
humour.
CHAPTER 4 highlights and elucidates the most significant findings of the study. The
most competent poet of the four at using satire and humour is identified and his
excellence declared and justified / African Languages / M.A. (African languages)
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