published_or_final_version / Linguistics / Master / Master of Arts in Applied Linguistics

Development communication is now a recognized field within communication studies, but has always been implicated with the discourse and practices of development, as well as drawing on the lexicon of sociology for its elaboration of social phenomena and processes. This dissertation sets out to provide a case study-based review of the limits and possibilities of communication in/for development through the lens of interface analysis, a framework developed by Norman Long to reconstitute an understanding of development itself in an actor centered fashion. Adopting a broader based understanding of the concept of interface, in order to provide a communicative tool which goes beyond development practice , three dimensions of communication and development are considered: the 'dominant paradigm' with its emphasis on mass media; participatory communication with its emphasis on dialogue and social change; and communication based on new information and communication technologies, with its emphasis on the benefits of the internet. Central to the discussion is a consideration of the significance of information in developing contexts, and the centrality of communication to social relations more generally. Each of the case studies provides a concrete example of one or more of the three dimensions outlined above, and offers a platform for extending a conceptual and critical engagement with past contributions to the particular problematic. The objective of these engagements is less the establishment of firm conclusions than it is with the delineation of further topics for research, and the clarification of the future direction of communication in/for development. / Thesis (Ph.D.)-University of Natal, Pietermaritzburg, 2003.

This thesis examines sources of interactional asynchrony and synchrony in intercultural medical consultations between South African English speaking doctors and Zulu-English speaking patients in an urban setting in South Africa. It employs, principally, the theory and methods of Interactional Sociolinguistics to identify and describe sources of asynchrony and synchrony in medical encounters. The thesis provides a review of the South African and international literature relevant to the analysis of doctor-patient interaction. Having noted the significant absence of research that utilizes a model of language use such as Interactional Sociolinguistics, the author reviews South African and international interactional sociolinguistic research literature with a view to identifying an appropriate research framework for the analysis of selected medical consultations. The thesis reports the findings of the fine-grained analyses of three consultations. The societal consequences of the asynchrony evident in two of the consultations are explored drawing, in particular, on insights provided by Critical Language Study. The relative synchrony of the third consultation is traced to the participants' use of positive politeness strategies to generate the "co-membership" of maleness. The significance of this discovery is explored in some depth. Finally, attention is given to further research possibilities arising from the present study. / Thesis (M.A.)-University of Natal, Durban, 1995.

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Doctorat en sciences sociales, politiques et économiques / info:eu-repo/semantics/nonPublished

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This dissertation engages in a longitudinal study of the method of grassroots comics (Packalen & Sharma, 2007) amongst the Khwe people in the community of Platfontein, which is situated outside of Kimberley, South Africa. The study is largely informed by contemporary shifts in development theory, particularly that of participatory communication, which values individuals who live in the community as active participants in the research process. The use of grassroots comics (Packalen & Sharma, 2007) is largely based on theoretical concepts surfacing in current literature regarding the field development communication, which is somewhat critical of older, more dominant theories of development. Instead of applying a predetermined, uniform model of communication to multiple different settings in which varying development issues exist, this study is driven by the active involvement of community stakeholders throughout every stage of the research process. This includes the identification of community issues, the utilization of grassroots comics in the context of adapting and communicating about those issues on a community-wide scale, and the overall analysis of the process once research has been carried out. This particular study focuses on general health issues and how these might affect the Khwe community from a development perspective. However, what is of central importance is how the comics created by certain stakeholders in the community might serve as a means of promoting participatory communication amongst the local population, for the sake of alleviating certain health issues prevalent in the community itself. The practical nature of grassroots comics as a forum for health communication is what is of particular interest in this study. Purposive sampling techniques are employed in order to identify key participants and informants in the research process, to present a case-specific analysis of grassroots comics in use, and for purposes of limiting this study. Data collection methods applied to the research setting and research findings are conducted using various qualitative research techniques including participant observation, interviews, discussions and a participatory grassroots comics workshop. / Thesis (M.A.)-University of KwaZulu-Natal, Durban, 2011.

<p><strong><p>Abstract</p><p>Attitudes towards the reference situation and the meetings between library users and librarians have become the subject of much debate in the library setting today. The aim of this two years master´s thesis has been to examine six librarian’s attitudes and apprehensions concerning the interactions between the librarian and the users in the library setting. We were also interested in knowing how a library can work to become more service oriented and customer centred. We conducted six interviews with librarians located at three different libraries in Sweden. We used three theories to explain our aim. These are Jürgen Habermas theory of social communication, theory about professions and Christian Grönroos theory of Service Management.</p><p>We found that our informants both see the physical meeting with the library and the social exchanges with the librarians as important parts of the user’s experience of the library.</p><p>The three libraries that we visited work in different ways to improve their customer service. One library has developed a policy for concrete ways to improve the social exchange with the library user. Another library is working with a policy and the third library handle attitude questions more implicit in the daily work and in a specialised group. We could see that the informants who worked at the library which had a policy and an under-standing of the importance of customer service as a central part of the organisation regarded those questions as being very important. Some informants could not see how customer service could get improved in another way than just discussing these issues in groups, meetings or in connection to seminars.</p><p>The changing of attitudes of members of the staff can be complicated however because it, at some level, is about individual changes. We believe that a person has to be motivated to make these changes. To improve this motivation the organisation has to create opportunities for the staff to critically reflect upon their working situa-tion. In that way we believe that the staff can experience security and motivation to do a good job which then has a positive impact on the customer service provided. The acknowledgement of the importance of customer service within an organization has to engage everybody and the whole organisation at all its levels.</p><p>We think that customer service in the library setting will become more important in the future as a response to the technical evolution and all the automated elements in our society. The importance of actual meetings in-crease as our society increasingly communicates via digital means.</p></strong></p>

Access to computers, to mobile phones, and to data connectivity has opened new avenues of interaction and created expectations about the flattening of society brought about by these new modes of production. These technologies have enabled us to recognize many forms of community---from close knit social groups to individuals who merely co-habit public spaces---and to support interaction with each other in novel ways. The notion that modern digital technology holds promises of democratization by expanding access to information and broadening modes of knowledge production often fails to acknowledge that these benefits rely upon devices and infrastructure whose availability reflect socioeconomic contours; that the technologies that enable information access can also reinforce rather than obviate marginality due to barriers to access and suitability. This assessment points to opportunities for better understanding and better designing technologies for the marginalized or dispossessed. The research presented in this dissertation discusses the findings from empirical, theoretical, and design based investigations of technology use with the urban homeless. The empirical work provides a foundation for understanding current technology practices among the homeless and their care providers. The theoretical investigation develops Deweyan publics as a novel frame for participatory design. The design-based investigation presents findings from the design and deployment of the Community Resource Messenger at a shelter for homeless mothers. The results of this research shed light on impact of social computing platforms on social service provision and on the ways the staff and residents used the Community Resource Messenger as a resource for identifying common issues and taking action to contend with those issues.

Abstract Attitudes towards the reference situation and the meetings between library users and librarians have become the subject of much debate in the library setting today. The aim of this two years master´s thesis has been to examine six librarian’s attitudes and apprehensions concerning the interactions between the librarian and the users in the library setting. We were also interested in knowing how a library can work to become more service oriented and customer centred. We conducted six interviews with librarians located at three different libraries in Sweden. We used three theories to explain our aim. These are Jürgen Habermas theory of social communication, theory about professions and Christian Grönroos theory of Service Management. We found that our informants both see the physical meeting with the library and the social exchanges with the librarians as important parts of the user’s experience of the library. The three libraries that we visited work in different ways to improve their customer service. One library has developed a policy for concrete ways to improve the social exchange with the library user. Another library is working with a policy and the third library handle attitude questions more implicit in the daily work and in a specialised group. We could see that the informants who worked at the library which had a policy and an under-standing of the importance of customer service as a central part of the organisation regarded those questions as being very important. Some informants could not see how customer service could get improved in another way than just discussing these issues in groups, meetings or in connection to seminars. The changing of attitudes of members of the staff can be complicated however because it, at some level, is about individual changes. We believe that a person has to be motivated to make these changes. To improve this motivation the organisation has to create opportunities for the staff to critically reflect upon their working situa-tion. In that way we believe that the staff can experience security and motivation to do a good job which then has a positive impact on the customer service provided. The acknowledgement of the importance of customer service within an organization has to engage everybody and the whole organisation at all its levels. We think that customer service in the library setting will become more important in the future as a response to the technical evolution and all the automated elements in our society. The importance of actual meetings in-crease as our society increasingly communicates via digital means.