Made available in DSpace on 2016-04-26T18:11:50Z (GMT). No. of bitstreams: 1 Alex Florian Heilmair.pdf: 2770935 bytes, checksum: 0bafd1938d2a9116bfb478bd938ad0dc (MD5) Previous issue date: 2012-06-27 / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior / This research aims to investigate the concept of the technical image in the work of Czech-Brazilian philosopher Vilém Flusser within the study of human communication, called communicology. In this context, the image produced by technical devices appears as the main communication code, responsible for shaping thoughts and desires of contemporary culture. From the objective point of view, its purpose is to store, process and transmit culturally acquired information; from the intersubjective, it is evidence of the emergence of a post-historical consciousness. The subject delimitation will consider two distinct moments in the author's body of work. The first one covers the reflections of youth, synthesized in the 1970s. The second one, covers mature reflections of the years 1980 and 1990. To elucidate the subject, the singularities of communicology will be considered first, then the dynamics of the concept of image within the study of human communication. In this sense, the historical, functional and ontological differences between the traditional image, text and the technical image code, as well as the pre-historical, historical and post-historical periods that represent them respectively, will be considered. For this purpose, this research was based on the Kommunikologie (Communicology) book and the transcript of the last lecture taught by Flusser at the University of Bochum in Germany, 1991, published partially in the book Kommunikologie weiter denken (Thinking further Communicology). In a complementary way, unpublished papers acquired at the Flusser Archive, located at the University of Arts Berlin (UdK), and the available literature, published mainly in Portuguese and German, as well as commentators which have established direct or indirect interfaces with the technical image or communicology theme, especially participants of the International Flusser Lectures Norval Baitello, Rainer Guldin, Siegfried Zielinski, Dietmar Kamper and Elisabeth von Samsonow, were also considered / A presente pesquisa tem como objetivo investigar o conceito de imagem técnica na obra do filósofo tcheco-brasileiro Vilém Flusser, partindo do estudo da comunicação humana, chamado de comunicologia. Neste contexto, a imagem produzida por aparelhos técnicos aparece como principal código de comunicação, responsável por plasmar o pensamento e as vontades da cultura contemporânea. Do ponto de vista objetivo, o seu propósito é armazenar, processar e transmitir informações adquiridas culturalmente; do intersubjetivo, é indício da emergência de uma consciência póshistórica. Para delimitação do tema, serão considerados dois momentos distintos da obra do autor: o primeiro, abrangendo as reflexões da juventude, sintetizadas nos anos 1970; o segundo, abrangendo as reflexões maduras dos anos 1980 e 1990. Para elucidação do tema, deverão ser consideradas em, primeiro lugar, as singularidades da comunicologia, depois a dinâmica do conceito da imagem dentro do estudo da comunicação humana. Neste percurso, serão consideradas as diferenças históricas, funcionais e ontológicas entre os códigos da imagem tradicional, os textos e as imagens técnicas, bem como os períodos pré-história, história e pós-história que os marcam respectivamente. Para tal efeito, a pesquisa foi desenvolvida com base no livro Kommunikologie (Comunicologia) e na transcrição da última preleção proferida na Universidade de Bochum, na Alemanha em 1991, publicada parcialmente no livro Kommunikologie weiter denken (Continuar pensando a Comunicologia). Foram considerados de modo complementar, artigos não publicados adquiridos no Arquivo Flusser, sediado na Universidade das Artes de Berlim (UdK), somados à bibliografia disponível, publicada principalmente nos idiomas português e alemão. Além disso, ainda foram considerados os comentadores que estabeleceram interfaces diretas ou indiretas com os temas comunicologia e imagens técnicas, sobretudo os participantes da International Flusser Lectures Norval Baitello, Rainer Guldin, Siegfried Zielinski, Dietmar Kamper e Elisabeth von Samsonow

In this diploma thesis I will deal with verbal and visual expressions of selected electoral campaigns. Especially the campaigns of Barack Obama and Andrej Babiš, selected on the basis of distinct similarities, but also the campaigns of Karel Schwarzenberg and Miloš Zeman competing during the presidential election. I will introduce the techniques and strategies of political marketing in different media types. I will also describe the functioning and effects of a political self-representation. I will also examine the ideological function of a political campaign. I will use the critical discourse analysis of individual campaigns as a method of my research. My work will be based on different definitions of ideology, especially Althusser's, and Barthes' concept of amplification. Another tool will be an iconologic interpretation of the above mentioned campaigns. I will draw from Vilém Flusser's communicology, but also from the works of Pierre Bourdieu and Susan Sontag. In my work I will also pursue the concept of media reality that affects our daily lives. In this part I will be based on Niklas Luhmann and Jean Baudrillard and his theory of simulacra.