Thesis (M.A.)--University of Wisconsin--Madison, 1969. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Leung Hau Yeung. / Thesis (M.Phil.)--Chinese University of Hong Kong. / Bibliography: leaves 104-107. / Chapter Chapter One --- INTRODUCTION --- p.1 / Chapter Chapter Two --- COMMUNITY NEWSPAPERS AND THE SOCIO-POLITICAL ENVIRONMENT --- p.7 / Chapter Chapter Three --- CONTENT OF HONG KONG COMMUNITY NEWSPAPER --- p.21 / Chapter Chapter Four --- COUMMUNITY NEWSPAPER READERSHIP --- p.54 / Chapter Chapter Five --- THE FUTURE OF HONG KONG COMMUNITY NEWSPAPERS-A DISCUSSION --- p.71 / Chapter Appendix A --- CONTENT CATEGORIES FOR NEWS ITEMS --- p.82 / Chapter Appendix B --- AN INTERVIEW WITH MICHAEL STEVENSON --- p.85 / Chapter Appendix C --- "QUESTIONAIRE AND THE CALCULATION OF THE READING, PARTICIPATION AND" --- p.89 / Chapter Appendix D --- RESPONSES TO QUESTION NO.22 --- p.95 / Notes --- p.96 / Selected Bibliography --- p.104

Thesis (Ph.D.)--University of Missouri-Columbia, 2005. / Adviser: Glen Cameron. Includes bibliographical references.

Thesis (M.A.)--University of Wisconsin--Madison, 1972. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Thesis (M.S.)--University of Wisconsin--Madison, 1969. / eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Submitted in accordance with the requirements for the degree of Master of Arts in Communication Science at the University of Zululand, South Africa, 2011. / This study aims to provide clarity in respect of the readers and advertisers preference between mainstream and community newspapers. As a result of the unprecedented success of community newspaper, mainstream newspapers have found themselves a new rival in the face of technological developments such as the Internet. Central to both these genres of newspapers stand the readers and advertisers'. These readers form an integral part of the existence of the newspapers and a key component in advertising. For advertisers, the community newspapers provided the perfect reach as they were aimed at a specific audience. Mainstream newspapers have been placed under duress with the proliferation of community newspapers as circulation expanded dramatically. This study provides an insight into readers' preferences using the Uses and Gratifications theory as a departure point. The results of this study will also show that in spite of both readers' and advertisers' preference, the mainstream newspaper will not be made obsolete, instead it will have to continue to reinvent itself to keep abreast of the changes in the environment.

Thesis (M. Env. Sc.)--University of Adelaide, Mawson Graduate Centre for Environmental & Geographical studies, 1999. / Includes bibliographical references (leaves 118-128).

The following study takes a look at the tension between market and community, and investigates the Eastern Cape as a case study. The main objective of the study was to determine what phenomenon is causing the rapid expansion of the community newspaper market. After a brief introduction the first section of chapter one goes about explaining South African newspapers. This was an important process because it helps the reader to understand the South African market. This market had a unique development, the study examines this, and goes on to show the three different spheres of the South African press and takes a look at the major publishers. Section two places the South African media market in context by looking at where newspapers fit into capitalist free market society. This section first develops the notion of democracy and its close relationship to capitalism. This is followed by a look at newspapers as commercial products, and also takes a look at a section of the South African population that is relatively easy for advertisers and marketers to target. This section finally offers a solution to combat the above inadequacies in society. Section three looks at the all important rise of more recent forms of media and the effects they have had on the press. This section first looks at how newspapers have been able to adapt and survive and secondly looks to their future survival in what is becoming a digital age. Chapter two begins by developing the notion of community. It establishes that while the world was heading in the direction of a global community, there has now been a recent trend for people to revert back to local community life in order to combat the inequalities of the global community. The second section of chapter two goes on to give an in-depth description of what community newspapers entail. Chapter three forms the first section of the second half of the study. It deals with Johnnic Communications (Johncom) and takes a look at the company by looking at their history and structures as well as results. It goes on to determine Johncom’s role in the South African media market, which includes publishing interests, BEE credentials, strategic positioning and the establishing of Johncom Community Newspapers (JCN). The final chapter looks at JCN and community newspapers in the Eastern Cape. The first section of this chapter looks at how JCN developed their titles as well as the success these titles have brought. The second section takes an overview look at all the titles in an attempt to find a common denominator that can be attributed to their success. This common denominator is determined to be disposable income. The third section looks at what makes disposable income one of the key factors in the success of community newspapers and uses the appendix interview to support its findings. The final section of this chapter and the entire study looks towards the future. It is a speculation into the future of both community newspapers and Johncom’s projected community newspaper expansion. It looks at other markets in South Africa, but once these become saturated it is expected that a massive African expansion will follow.

Thesis (MPhil)--University of Stellenbosch, 2003 / ENGLISH ABSTRACT: Journalism in South Africa has to be looked at in its historical context. South Africa was a country characterised by disparities. The same can be said about the media in this country. Mainstream media concentrated on the priviledged few and projected their views. On the other hand small regional community media aimed at marginalized communities provided a "voice for the voiceless." These small newspapers focused on the disadvantaged, rural and semi-literate communities. As a result of the history of this country, mainstream media neglected the marginalized communities. A need arose for redressing that imbalance and diversifying reporting. Small community newspapers were the means to achieve that. Unfortunately these newspapers fail to attract advertisers for various reasons. A large percentage of the marginalized communities were unemployed and very few could afford to buy newspapers. One copy of a newspaper was shared by between eight (8) and ten (10) people and that meant low circulation figures. The level of literacy was low and those who were literate, had to read to those who could not. The advertising industry was and is still biased and prejudiced against community media. Most small community newspapers died because of these economic factors. This brings about a need for funding of these newspapers. Are funders prepared to pump money without interfering with editorial independence of newspapers? This Assignment sets out to analyse the conflict between the necessity for diversity in reporting (accommodating the previously neglected) and journalistic independence (related to the need for funding). For the purposes of this Assignment, the focus will be on small regional community newspapers in the Eastern Cape, the Border/Kei- area in particular. The purpose of this Assignment is firstly to ascertain whether moves to diversify media/reporting are taking place - an ethical concern. Secondly to establish whether those who fund these newspapers interfere with their content. Various methods of research are used to establish the purpose of the Assignment. Research methodology in use reveals that attempts to diversify the media by focusing on marginalized communities becomes futile. The reason being that those who provide funding directly or indirectly impose their ideas on the newspapers. Small community newspaper then project the ideas of the priviledged people as result of the pressure from funding. It can be concluded that a solution that regards diversity in reporting and editorial independence as ethical principles is necessary (deontological model). That same solution would have to provide consequences that benefit the greatest number of people (utilitarian approach). Such a solution would in essence ensure the survival and sustainability of small regional newspapers and their editorial independence. / AFRIKAANSE OPSOMMING: Joernalistiek in Suid-Afrika moet binne die historiese konteks beskou word. Die land was gekenmerk deur ongelykhede. Dieselfde norm geld vir die media. Die hoofstroom media wat op die kleiner, bevoorregte groep gekonsentreer het, het uiteraard slegs hul siening geprojekteer. Andersyds is die kantlyn "stom" gemeenskappe tog voorsien van 'n stem deur die klein, gemeenskapsgerigte media. Dié klein koerante het gefokus op semi-geletterde, minder bevoorregte inwoners van die landelike gebiede. Dit was juis hierdie kantlyn gemeenskappe wat om historiese redes verwaarloos was. Die behoefte het dus ontstaan vir die regstelling van die wanbalans en 'n diversifisering van verslaggewing. Kleiner gemeenskapskoerante sou ideaal geskik wees om hierdie doel te bereik. Ongelukkidg misluk hulle om verskeie redes om adverteerders te lok. Die hoë werkloosheidssyfer en gepaardgaande armoede in hiedie kantlyngemeenskappe het koerante onbekostigbaar gemaak vir die meerderheid. Een kopie is deur 8-10 mense gedeel. Dit het op sy beurt die sirkulasiesyfer laat daal. Dié wat kon lees, moes voorlees aan die meerderheid ongeletterdes. Die advertensiewese was en is steeds bevoordeeld teen die klein gemeenskapsmedia. Gevolglik kon hierdie projekte in die verlede om verskeie ekonomiese redes nie oorleef nie. Dit op sy beurt plaas die behoefte vir befondsing onder die soeklig. Die vraag ontstaan nou of sodanige befondsers die redaksionele onafhanklikheid van hierdie media sal respekteer? Hierdie tesis poog om 'n analise te maak van die konflik wat onstaan wanneer aan die een kant gepoog word om alle kantlyn groepe te betrek deur diversifisering en aan die ander kant die befondsing wat bekom moet word sonder om joernalistieke onafhanklikheid prys te gee. Vir die doel van hierdie tesis sal die fokus wees op die klein gemeenskapskoerante in die Oos-Kaap, meer spesifiek die Grens/Keigebied. Die primêre doel van die tesis is, eerstens om vas te stelof daar enige diversifisering plaasvind in die joernalistieke/media area - dit is 'n etiese kwessie. In die tweede plek moet vasgestel word of die befondsers inmeng in die inhoud van die ontvangerkoerante. Verskeie vorms van navorsing word gebruik om bogenoemde doelwite te bereik. Navorsingsmetodiek het bewys dat huidige pogings om te diversifiseer sodat kantlyngemeenskappe betrek kan word, misluk. Die rede hiervoor is dat die befondsers - direk of indirek - hul idees, wat uiteraard die bevoorregte gemeenskap weerspieël, afdwing. Die slotsom is dat enige oplossing gebaseer moet wees op beginsels/reëls wat die meerderheid sal bevoordeel. So 'n oplossing sal aanpasbaar moet wees by omstandighede. Dit moet egter ten alle tye die oorlewing en volhoubaarheid van die klein gemeenskapskoerante en hul redaksionele onafhanklikheid, waarborg.

Thesis (MPhil)--University of Stellenbosch, 2001. / ENGLISH ABSTRACT: Helderberg.com started out as a Virtual Village, with its roots firmly entrenched in the community newspaper from which it developed - the DistrictMail. It quickly evolved into a full blown community newspaper website with its own business model, earning its own way. Dotcoms are based on a virtual business model not seen up till now, trying to replace 'bricks and mortar' with 'clicks and mortar', making it difficult for investors to evaluate its worth. The DistrictMail community newspaper has been the heartbeat of the Helderberg, reflecting the news and views of the people of the area, for almost seventy-five years. Helderberg.com adds value and completes the circle. The success of companies depends on profitability. Bringing old and new media together, helderberg. com is the first community newspaper website to carry its own advertisers, and the first to break even and even make profit in the notoriously difficult dotcom internet arena. This paper examines how a community newspaper website is made - dissecting the internal and external makings, and shows helderberg. com is based on a structure and business model that has economic sustainability on which similar sized community newspapers, can launch or build their online enterprise. / AFRIKAANSE OPSOMMING: Helderberg.com het begin as 'n Feitedorp ("Virtual Village"), stewig gewortel in die streekkoerant waaruit dit ontwikkel het - die DistriksPos. Dit het spoedig 'n volwaardige gemeenskapskoerant-webtuiste geword met 'n eie sakemodel en in staat om geld te verdien. Dotcom besighede is gebaseer op 'n virtuele sakemodel soos wat tot dusver nog nie gesien is nie. En probeer om 'klippe en pleister' met 'klikke en pleister' ('bricks and mortar' with 'clicks and mortar') te vervang met die gevolg dat dit vir beleggers moeilik is om die waarde daarvan behoorlik te evalueer. Die DistriksPos is die hartslag van die Helderberg en reflekteer die standpunte van sy inwoners vir langer as 75 jaar. Helderberg.com voltooi hierdie kringloop en voeg waarde daaraan toe. Die sukses van 'n maatskappy word beoordeel na gelang van verdienste. Deur ou en nuwe media bymekaar te bring word helderberg. com die eerste gemeenskapskoerant-webtuiste wat adverteerders dra en die eerste wat finansieel gelyk breek en selfs 'n wins wys in die berugte dotcom internetarena. In hierdie mini-tesis word ondersoek gedoen oor hoe 'n gemeenskapskoerant-webtuiste geskep word deur die interne en eksterne kwaliteite daarvan te ontleed. Dit toon hoe helderberg. com gebaseer is op strukture en 'n sakemodel wat ekonomies volhoubaar is, en waarop gemeenskapskoerante van soortgelyke grootte hul internet-bedrywe kan grond.