Under the global background, more and more companies realize that if want to acquire outstanding talent, must set up unique employer brand in the specific area of the human resources market to be able to effectively attract, motivate and retain talented and obtain sustainable competitive advantage. Therefore, raise ¡§employer brand concept¡¨ for the potential job applicant to attractiveness and employee stay. It is meaning the employer brand to attract, motivate and retain of competency of employee. To combine of human resource management system to explore of the establishment and implement of human resource management system for enterprises to retained sustainable competitive advantage of the impact.