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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Análise estrutural do setor marmorista na região metropolitana de Fortaleza

Charron, Michele Marie January 2008 (has links)
CHARRON, Michele Marie. Análise estrutural do setor marmorista na região metropolitana de Fortaleza. Dissertação (mestrado profissional) - Universidade Federal do Ceará, Programa de Pós Graduação em Economia, CAEN, Fortaleza, 2008. / Submitted by Mônica Correia Aquino (monicacorreiaaquino@gmail.com) on 2017-01-16T19:42:37Z No. of bitstreams: 1 2008_dis_mmcharron.pdf: 902082 bytes, checksum: 29b2efe045e89730465500c34e3991ed (MD5) / Approved for entry into archive by Mônica Correia Aquino (monicacorreiaaquino@gmail.com) on 2017-01-16T19:43:03Z (GMT) No. of bitstreams: 1 2008_dis_mmcharron.pdf: 902082 bytes, checksum: 29b2efe045e89730465500c34e3991ed (MD5) / Made available in DSpace on 2017-01-16T19:43:03Z (GMT). No. of bitstreams: 1 2008_dis_mmcharron.pdf: 902082 bytes, checksum: 29b2efe045e89730465500c34e3991ed (MD5) Previous issue date: 2008 / The research studied the present situation of the companies of the marble sector of the region metropolitan of Fortaleza, with respect to competitive structure of the sector. Onvestigated also if the companies in the region metropolitan of the Fortaleza had perception and analyse the competiveness of the sector and looked for identify the resources and competence for a company to compete successgully in the marble sector.Based in Michael Porter with referential theory, searched to analyze the structure of market of the sector using theory of the forces, with intention to verify as the companies develop its activities and perceived these forces. Under these aspects, the mais objective this research was to analyze the competitive structure of the marble sector of the region metropolitan of the Fortaleza and as secondary objective to identify the competitive forces in the marble sector, verify if the companies in the metropolitan region of the Fortaleza had perception and analyse the competitiveness of the sector and identify the resources and competence for a company with success in the marble sector. The research furing 12 months, having beginning in march 2007 with the elaboration of the questionnaire and after that definitive research during the month of January, February and march of 2008 was finished with the analyze and treatment of the collected data. The questionnaire was structuralized on the bases of the sacle of Liket the analyse of results was made with the use of descriptive statistics through relative frequency in percentage. For storage, verification and treatment of the data was used the Excel Office 2000. / A pesquisa estudou a situação atual das empresas do setor marmorista da região metropolitana de Fortaleza, no que concerne a estrutura competitiva do setor. Investigou também se as empresas na região Metropolitana de Fortaleza possuem percepção e analisam a competitividade do setor e procurou identificar os recursos e competências para uma empresa competir com sucesso no setor marmorista. Baseado no referencial teórico de Michael Porter procurou-se analisar a estrutura de mercado do setor utilizando teoria das forças, com intuito de verificar como as empresas desenvolvem suas atividades e percebem essas forças. Sob esses aspectos, objetivo principal do trabalho foi analisar a estrutura competitiva do setor marmorista da Região Metropolitana de Fortaleza e como objetivos secundários identificar as forças competitivas no setor marmorista, verificar se as empresas na região Metropolitana de Fortaleza possuem percepção e analisam a competitividade do setor e identificar os recursos e competências para uma empresa competir com sucesso no setor marmorista. A pesquisa transcorreu durante 12 meses, tendo início em Março 2007 com a elaboração do questionário, e em seguida a pesquisa definitiva; durante os meses de Janeiro, fevereiro e março de 2008 o processo foi finalizado com a análise e tratamento dos dados coletados. O questionário foi estruturado com base na escala de Likert, a análise dos resultados foi feita com a utilização da estatística descritiva através de freqüência relativa em percentual. Para armazenamento, apuração e tratamento dos dados foi utilizado o Excel Office 2000.

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