The interaction between optimal contractual design and macroeconomic aspects of economic systems is a sensitive issue for contemporary economics, in particular within the framework of the incentive theory. Information problems are crucial for incentives. Typically, in the credit markets lender-borrower interactions are affected by incentive problems and financial intermediation can be helpful. This work deals with financial markets, contracts and asymmetric information, with particular attention on how incentives and competition model the structure of the credit markets when the entrepreneur can simultaneously contract with more than one lender. In these cases we examine the implications of strategic competition on contracts among loans suppliers. Dealing with economies affected by information incompleteness or imperfection, competition on contracts delivers externalities among the players in the credit markets that can be responsible for inefficient outcomes. The issue of whether there could be any welfare-enhancing role of policy intervention, to improve on market outcomes is also analyzed.