The thesis researches the transformation of the competitiveness of an enterprise in the globalised economy. The author analyses the transfer of the centre of the competition from the developed countries to the low-cost territories as a new challenge for Czech enterprise, he analyses and predicts future development of the company costs as the tool of the setting of the company goals and selection of appropriate management tools. The thesis utilises the evaluation of macro-economic influences on the trend of company labour costs,, as well as the benchmarking of the Czech equipment manufacturing company with the sister companies in the USA and China. Author is proposing, on the basis of the selected criteria in "new competitive landscape", the testing of vitality of selected company with the support of the range of non-financial criteria and proposes the management of the change of the product and cost structure of the company for the improvement of the competitiveness in global economy

Yes / This study uncovers hotel brand positioning and competitive landscape mapping by text-mining user-generated content (UGC). Rather than relying on a single dimension of consumer evaluation, the current study detects brand attributes by using both customer preferences as well as perceptual performance to develop meaningful insights. For this, the study combines content analysis and repertory grid analysis (RGA) to answer three key research issues. 111,986 hotel reviews from two biggest Chinese cities are used to explore and visualize the competitive landscape of six selected hotel brands across three hotel categories. Findings from the study will not only advance the existing literature on brand positioning and competitive landscape mapping but also help practitioners in developing brand positioning strategies to fight competitors within and across hotel categories.