published_or_final_version / Business Administration / Master / Master of Business Administration

Chung Yuen Yee. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2006. / Includes bibliographical references (leaves 168-174). / Abstracts in English and Chinese. / Abstract (English Version) --- p.i-iii / Abstract (Chinese Version) --- p.iv-v / Acknowledgement --- p.vi / Chapter Chapter 1 --- Introduction --- p.1-15 / Chapter Chapter 2 --- Literature Review --- p.16-39 / Chapter 2.1 --- Cyberspace and its Activism --- p.17 / Chapter 2.2 --- Communication in Virtual Community --- p.20 / Chapter 2.3 --- Virtual Community and Public Sphere --- p.26 / Chapter 2.4 --- Virtual Community and Commercial Control --- p.32 / Chapter Chapter 3 --- Theoretical Framework and Research Design --- p.40-51 / Chapter 3.1 --- Theoretical Framework --- p.40 / Chapter 3.2 --- Research Design --- p.45 / Chapter 3.2.1 --- Participant-Observation --- p.46 / Chapter 3.2.2 --- In-depth Interview --- p.47 / Chapter 3.2.3 --- Textual Analysis --- p.49 / Chapter Chapter 4 --- Briefing on LIFT --- p.52-66 / Chapter 4.1 --- The Concept of LIFT --- p.52 / Chapter 4.2 --- Participants as Artist Managers in Virtual Music Community --- p.56 / Chapter 4.3 --- Participants as Artists in Virtual Music Community --- p.59 / Chapter 4.4 --- Main Events for all Members in LIFT --- p.60 / Chapter 4.4.1 --- Audition --- p.61 / Chapter 4.4.2 --- Post-audition Dinner --- p.62 / Chapter 4.4.3 --- Artist Management Talk --- p.62 / Chapter 4.4.4 --- Mini Show --- p.63 / Chapter 4.4.5 --- Street Show --- p.64 / Chapter Chapter 5 --- Interaction in Virtual Music Community --- p.67-107 / Chapter 5.1 --- Structure of the Corporation (Virtual Music Community): Loud Music --- p.69 / Chapter 5.2 --- Virtual Status on the Forum: How did the Virtual Members Build Up? --- p.73 / Chapter 5.3 --- Cultural Characteristics in Virtual Music Communities --- p.74 / Chapter 5.3.1 --- Usage Pattern --- p.75 / Chapter 5.3.2 --- The Use of Language --- p.76 / Chapter 5.4 --- Accomplishment through Interaction in Virtual Music Communities --- p.78 / Chapter 5.4.1 --- Company Name of the Virtual Music Community: How did the Virtual Members Make it? --- p.78 / Chapter 5.4.2 --- Company Logo of the Virtual Music Community: How did the Virtual Members Create it? --- p.80 / Chapter 5.4.3 --- Company Slogan of the Virtual Music Community: How did the Virtual Members Generate the Ideas? --- p.84 / Chapter 5.4.4 --- Lyrics Creations for Our Artists: How did the Virtual Members Draft and Collect them? --- p.85 / Chapter 5.4.5 --- CD Album Cover for the Artists of Virtual Music Community: How did the Virtual Members Conduct? --- p.87 / Chapter 5.4.6 --- Virtual Advertisement in Hompy of the Virtual Music Community: How did the Virtual Members Conceive such Idea and Put it into Practice? --- p.90 / Chapter 5.5 --- Difficulties of Interaction in Virtual Music Community --- p.96 / Chapter 5.5.1 --- The Concern of Off Topic Discussion and the Problem of Inactiveness --- p.96 / Chapter 5.5.2 --- The Occurrence of Virtual Argument --- p.99 / Chapter 5.5.3 --- The Existence of Troublemakers --- p.103 / Chapter Chapter 6 --- Commercial Intervention in Virtual Music Community --- p.108-127 / Chapter 6.1 --- The Arrangement of Real Core Groups in LIFT --- p.108 / Chapter 6.1.1 --- The Invitation of CUHK Real Core Group --- p.108 / Chapter 6.1.2 --- The Withdrawal of Real Core Groups --- p.111 / Chapter 6.2 --- Exclusive Participation --- p.113 / Chapter 6.2.1 --- Virtual Artist Managers as well as Net Users --- p.113 / Chapter 6.2.2 --- Virtual Artists as well as Net Users --- p.114 / Chapter 6.3 --- The Autonomy of Involvement in Virtual Music Community --- p.115 / Chapter 6.3.1 --- The Involvement in Judge Panel --- p.115 / Chapter 6.3.2 --- The Involvement in Promotion Work for the Artists --- p.116 / Chapter 6.3.3 --- The Role / Duties of Virtual Music Community --- p.118 / Chapter 6.3.4 --- The Interaction on the Forum --- p.121 / Chapter 6.4 --- Turning Point: Negotiation between the Organization and Virtual Music Community --- p.123 / Chapter Chapter 7 --- Conclusion and Discussion --- p.128-12 / Chapter 7.1 --- Conclusion and Discussion --- p.121 / Chapter 7.2 --- Limitation and Further Research --- p.134 / Chapter 7.3 --- Epilogue --- p.135 / Appendices (1 -26) --- p.137-16 / Bibliography --- p.168-17