published_or_final_version / Business Administration / Master / Master of Business Administration

by Au-Yeung Wai-Chi Peggy and Chan Kwok-Cheung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaves 49-50). / ABSTRACT --- p.3 / TABLE OF CONTENTS --- p.5 / Chapter / Chapter I. --- INTRODUCTION --- p.7 / The Computer Software Market in China --- p.7 / Literature Review --- p.9 / China - the World's Fastest Growing Computer Market --- p.9 / The Software Piracy Problem in China --- p.9 / Software Piracy Can be a Cultural Problem --- p.10 / Western Pressures on the Chinese Government to Enforce EPR Laws --- p.12 / Suggested Solutions --- p.15 / Project Objectives --- p.16 / Methodology --- p.17 / Chapter II. --- MAJOR FACTORS RELATED TO PIRACY --- p.19 / Culture --- p.19 / Intellectual Property Laws and Regulations --- p.21 / "China Piracy Law Case Example ´ؤ Word Perfect, Microsoft and Autodesk vs. Beijing Giant Computer Co." --- p.22 / Chapter III. --- SOLUTION HYPOTHESIS --- p.23 / Law Enforcement --- p.23 / Education --- p.25 / Technology --- p.26 / Marketing Approaches --- p.28 / Chapter IV. --- INTERVIEW INTERPRETATION --- p.32 / Causes of Piracy --- p.32 / Insufficient and Incomplete Enforcement of DPR laws --- p.32 / Lack of EPR Knowledge in the Chinese 'Collective' Culture --- p.33 / Nature of Mankind --- p.34 / Limited Distribution and Sales Channel --- p.34 / Existence of Purchasing Power Parity --- p.34 / Solutions --- p.35 / Education --- p.35 / Law Enforcement --- p.36 / Marketing Approaches --- p.36 / Technology --- p.39 / Chapter V. --- CONCLUSION --- p.40 / APPENDIX --- p.42 / Chapter A. --- 1994/1995 Piracy Statistics in Various Countries --- p.42 / Chapter B. --- Interview Questionaire --- p.47 / BIBLIOGRAPHY --- p.49

by Hui Chiu-kwong & Tsoi Po-tak. / Questionaire in Chinese and English / Bibliography: leaf 89 / Thesis (M.B.A.)--Chinese University of Hong Kong, 1985

by Leung Ka Ho. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1998. / Includes bibliographical references (leaves 62-63). / DISCLAIMER --- p.I / ACKNOWLEDGEMENTS --- p.II / ABSTRACT --- p.III / TABLE OF CONTENTS --- p.IV / Chapter CHAPTER I --- FOUNDATIONS --- p.1 / Company Background --- p.1 / The Software Industry and Automate --- p.2 / Automate's 、Business Model - The Virtual Corporation --- p.4 / Distribution Channel Development History in Hong Kong --- p.6 / Chapter CHAPTER II --- INDUSTRIAL ANALYSIS --- p.9 / Software Market in General --- p.9 / Internal Rivalry --- p.10 / Entry --- p.11 / Substitutes --- p.12 / Buyer Power --- p.13 / Supplier Power --- p.14 / Automate --- p.15 / Competition and new entrant --- p.16 / Threat of Substitutes --- p.16 / Buyer Power --- p.17 / Supplier Power --- p.18 / Channel - Distributors --- p.18 / Competition and new entrant / Threat of Substitutes --- p.19 / Buyer Power --- p.20 / Supplier Power --- p.20 / Channel Dealers and Resellers --- p.21 / Competition and new entrant --- p.22 / Threat of Substitutes --- p.23 / Buyer Power --- p.23 / Suppl ier Power --- p.23 / Chapter CHAPTER III --- CHANNEL STRUCTURE --- p.25 / The Product Line - A Economic Perspective --- p.25 / Market Structure and Competition --- p.28 / Before 1988 --- p.29 / 1988 -1993 --- p.29 / 1993-1996 --- p.30 / 1996onwards --- p.34 / Chapter CHAPTER IV --- GROWTH OPPORTUNITIES --- p.37 / Growth Projections --- p.37 / New Market Challenges --- p.39 / Product Line Extension --- p.40 / Chapter CHAPTER V --- CHANNEL RESTRUCTURING --- p.42 / Economic Models --- p.42 / Determination of Service Level --- p.45 / Free Riding --- p.47 / Channel Structure --- p.48 / Retail Price Maintenance --- p.49 / Vertical Integration --- p.50 / Distributor's Role --- p.51 / The Problem Child --- p.52 / Cournot Competition Among Distributors --- p.52 / Pricing --- p.54 / Push Pricing Strategy --- p.56 / Pull Pricing Strategy --- p.57 / """Push"" or "" Pull""" --- p.58 / CONCLUSION --- p.61 / REFERENCES --- p.62 / Books --- p.62 / Periodicals --- p.62

Wong Lai Fong Yvonne. / Thesis submitted in: July 2005. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2006. / Includes bibliographical references. / Abstracts in English and Chinese. / ABSTRACT --- p.ii / ACKNOWLEDGEMENTS --- p.iv / TABLE OF CONTENT --- p.v / Chapter CHAPTER 1 --- INTRODUCTION / Chapter 1.1 --- Motivation --- p.1 / Chapter 1.2 --- Common explanations of economic success --- p.2 / Chapter i) --- Explanation from Neoclassical Economic Perspectives --- p.3 / Chapter ii) --- Explanation from the Statist Perspective --- p.5 / Chapter iii) --- Limitations of Neoclassical and Statist Perspectives --- p.7 / Chapter iv) --- Importance of the interorganizational relationships perspective --- p.10 / Chapter 1.3 --- The Research --- p.11 / Chapter i) --- The choice of studying the software industry --- p.11 / Chapter ii) --- Research questions and significance --- p.12 / Chapter 1.4 --- Thesis Layout --- p.13 / Chapter CHAPTER 2 --- LITERATURE REVIEW: THE STUDY OF INTERORGANIZATIONAL RELATIONSHIPS AND THEIR IMPORTANCE TO THE IT INDUSTRY / Chapter 2.1 --- Importance of Social Networks --- p.15 / Chapter 2.2 --- Theories in the Network Approach I - Social Embeddedness: The Fundamental Building Block of the Network Approach --- p.17 / Chapter 2.3 --- Theories in the Network Approach II - The Social Network Approach --- p.20 / Chapter 2.4 --- Theories in Network Approach III - Factors affecting the formation of networks --- p.22 / Chapter i) --- Prior ties or pre-existing network --- p.22 / Chapter ii) --- Expectations from social networks --- p.23 / Chapter iii) --- Incentive schemes by government - industry promotion schemes nurturing public-private or private-private partnership --- p.26 / Chapter iv) --- IT clusters --- p.29 / Chapter 2.5 --- Theories in Network Approach IV ´ؤ Interorganizational Alliances and Social Capital --- p.31 / Chapter i) --- Interorganizational alliances and organizational outcomes --- p.31 / Chapter ii) --- Enhanced performance through social capital --- p.33 / Chapter 2.6 --- Mechanisms: From Interorganizational Relationships to Performance --- p.34 / Chapter i) --- Client acquisition --- p.35 / Chapter ii) --- Capital Accumulation --- p.36 / Chapter iii) --- Product Innovation --- p.37 / Chapter iv) --- Interorganizational Learning --- p.39 / Chapter 2.7 --- Implications from the Literature Review --- p.42 / Chapter CHAPTER 3 --- RESEARCH OBJECTIVES AND METHODOLOGY / Chapter 3.1 --- Introduction --- p.43 / Chapter 3.2 --- Research Objectives --- p.44 / Chapter i) --- Research Questions --- p.44 / Chapter ii) --- Propositions --- p.45 / Chapter 3.3 --- Definition of Concepts in the Proposals --- p.46 / Chapter i) --- Performance --- p.46 / Chapter ii) --- Interorganizational relationships --- p.47 / Chapter iii) --- The mechanisms affecting performance by IOR --- p.48 / Chapter iv) --- Factors affecting IOR --- p.50 / Chapter 3.4 --- Methodology --- p.52 / Chapter 3.5 --- Chapter Summary --- p.58 / Chapter CHAPTER 4 --- INDUSTRY OVERVIEW AND THE NATURE OF INTERORGANIZATIONAL RELATIONSHIPS --- p.60 / Chapter 4.1 --- Introduction --- p.60 / Chapter 4.2 --- Mode of Production of the Software Industry in Hong Kong --- p.60 / Chapter 4.3 --- Performance of the Software Industry in Hong Kong --- p.61 / Chapter i) --- Definition of the Software Industry --- p.61 / Chapter ii) --- About the Industry --- p.62 / Chapter iii) --- Performance Indicators --- p.64 / Chapter 4.4 --- Performance of the Software Firms in Hong Kong --- p.70 / Chapter 4.5 --- Nature of Interorganizational Relationships in the Software Industry --- p.71 / Chapter 4.6 --- Summary Remarks of the Chapter --- p.81 / Chapter CHAPTER 5 --- INTERORGANIZATIONAL RELATIONSHIPS AND PERFORMANCE --- p.1 / Chapter 5.1 --- Performance and Network Position of Firms --- p.82 / Chapter 5.2 --- Case Studies --- p.88 / Chapter i) --- A peripheral firm with negative performance: Company L --- p.88 / Chapter ii) --- Node firm with negative performance: Company C --- p.94 / Chapter iii) --- Node firm with a positive performance: Company A --- p.98 / Chapter iv) --- Node firm with a positive performance: Company M --- p.104 / Chapter 5.3 --- The Mechanism ´ؤ Resource-based perspective --- p.110 / Chapter i) --- Client acquisition --- p.110 / Chapter ii) --- Capital Accumulation --- p.112 / Chapter iii) --- Product Innovation --- p.117 / Chapter iv) --- Interorganizational Learning --- p.118 / Chapter 5.4 --- Concluding Remarks of this Chapter --- p.121 / Chapter CHAPTER 6: --- FACTORS CONDUCIVE TO NETWORK DEFICIT / Chapter 6.1 --- Introduction --- p.122 / Chapter 6.2 --- Pre-existing Ties --- p.123 / Chapter 6.3 --- Government --- p.128 / Chapter 6.4 --- Intensity of Competition --- p.134 / Chapter 6.5 --- Cluster Effect --- p.137 / Chapter 6.6 --- Concluding Remarks --- p.138 / Chapter CHAPTER 7: --- CONCLUSION / Chapter 7.1 --- The Hong Kong Story: IOR and Performance --- p.140 / Chapter 7.2 --- Research Limitations --- p.144 / Chapter i) --- Difficulty in Explaining a Negative Story --- p.144 / Chapter ii) --- Effect of the Economy --- p.145 / Chapter iii) --- Response Rate --- p.146 / Chapter iv) --- Time Factor --- p.147 / Chapter 7.3 --- Discussion and Further Research --- p.149 / APPENDIX I: LIST OF IT ASSOCIATIONS IN HONG KONG --- p.AI-1 / APPENDIX II: INTERVIEW OUTLINE --- p.AII-1 / REFERENCES --- p.R-1

by Chow Yiu-tong, Fong Cheung-hoo. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1988. / Bibliography: leaves 182-185.

by Chan Kin-Leung, Fung Kit-Chu, Kitlen. / "Innovations, software for education 1998" (23 p.) inserted. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 52-53). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / Chapter / Chapter I --- INTRODUCTION --- p.1 / Project Objectives --- p.1 / Organisation of the Report --- p.2 / Research Methodology --- p.2 / Chapter II --- BACKGROUND OF THE EDUCATIONAL SOFTWARE MARKET --- p.4 / Emergence of the Market --- p.4 / Market Segments --- p.6 / Size and Potential of the Market --- p.7 / Market Players and Their Relationships --- p.8 / Business Cycle --- p.12 / Chapter III --- SMALL BUSINESS --- p.14 / Definition --- p.14 / Is Innovations a Small Business? --- p.15 / Chapter IV --- "INNOVATIONS, THE SUBJECT COMPANY" --- p.16 / History --- p.16 / Operation --- p.16 / Business Objectives --- p.17 / Business to Date --- p.18 / Chapter V --- COMPETITIVE ANALYSIS OF THE COMPANY --- p.20 / SWOT Analysis --- p.20 / Financial Analysis --- p.24 / Chapter VI --- SURVEY RESULTS AND IMPLICATIONS --- p.26 / Growth Rate of the Market --- p.27 / Schools' Awareness of the Purchasing Channels --- p.28 / Purchase Barriers --- p.29 / Effectiveness of Marketing Activities --- p.29 / Software Selection Criteria --- p.30 / Schools' Spending Power --- p.31 / Chapter VII --- RECOMMENDTAIONS --- p.32 / Business Strategy --- p.32 / Sales and Marketing Strategy --- p.36 / Operational Strategy --- p.38 / Implementation Plan --- p.39 / Financial Forecast after Implementation Plan --- p.42 / Chapter VIII --- CONCLUSION --- p.44 / APPENDIX --- p.46 / BIBLIOGRAPHY --- p.52